Uprise offers financial advisory services through an AI-powered platform that provides personalized financial recommendations. The platform analyzes user data to optimize financial decisions, ranging from retirement benefits selection to high-yield savings accounts. Uprise combines automated algorithms with human financial advisors to ensure accurate and relevant advice. The company's recommendations undergo a manual review by certified financial planners before being shared with clients.
Uprise embeds its services into existing financial products used by small businesses, such as HR platform Rippling and tax startup Carry. The platform helps identify opportunities in areas including retirement planning, debt management, and employee benefits optimization. Initially launched in 2022 as a consumer-focused platform, Uprise shifted its focus to serve small businesses while maintaining its consumer offering. The company's services include financial planning, life insurance, wills, and estate planning.
Key customers and partnerships
Uprise has integrated its services with HR technology company Rippling and SMB tax startup Carry. As of October 2024, the company was operating with five enterprise customers, with additional partnerships in development. The platform serves entrepreneurs, freelancers, and small business owners who need both personal and business financial guidance.
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