Sportradar Group AG (Nasdaq: SRAD) is a leading global sports technology company focused on creating immersive experiences for sports fans and bettors. Founded in 2001 and headquartered in St. Gallen, Switzerland, Sportradar provides sports data services to the bookmaking industry under its Betradar brand and to international media under its Scoreradar brand. The company went public on the Nasdaq stock exchange in September 2021. For the full year 2023, Sportradar reported revenue of EUR 877.6 million, a 20% increase from the previous year.
Sportradar offers a comprehensive range of products and services across the sports, media and betting industries. Its key offerings include live sports data feeds, odds services, risk management solutions, audiovisual content, and integrity monitoring services. The company covers over 890,000 live events annually across more than 40 sports. Sportradar's data is collected through a global network of over 8,300 data journalists. Its clients include major sports leagues like the NBA, NHL, MLB and NASCAR, as well as betting operators such as FanDuel, DraftKings and Caesars Sportsbook.
In 2023, Sportradar launched several new initiatives to drive growth. It introduced ATP Service+, a new product suite for tennis data and fan engagement. The company also secured exclusive global data rights deals with NASCAR, CONMEBOL and the German Bundesliga. Sportradar expanded its US presence, growing its revenue in the region by 30% year-over-year. Looking ahead to 2024, the company is targeting at least 20% growth in both revenue and adjusted EBITDA. Sportradar has also authorized a USD 200 million share repurchase program, demonstrating confidence in its long-term outlook.
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