SuperOffice

SuperOffice is a European supplier of CRM solutions to the professional business-to-business market. SuperOffice was founded by Une Amundsen in 1990. SuperOffice solutions are delivered and implemented through 100% owned subsidiaries, distributors and value added resellers in Norway, Sweden, Finland, Denmark, Germany, UK, Benelux, Austria, and Switzerland. SuperOffice also delivers consulting services related to strategic CRM issues, implementation, integration and user education. SuperOffice is a privately held company. The company claims that more than 12,000 European companies are using SuperOffice CRM solutions.

Axcel-backed Superoffice to acquire Infobridge – report

Old CRMs were complicated, expensive, and limited. Simpler, cheaper CRMs targeting SMEs have arrived.

SME CRM

This type of CRM can also be known as Strategic CRM as it allows businesses to collect, organize and share valuable customer data among multiple teams across the company, which enables them to work coherently to increase customer lifetime value and thereby profitability. 
The two main aspects of Collaborative CRM are: 1) Interaction management, and 2) Channel management. The former allows businesses to analyze all customer interactions to proactively identify issues and resolve them efficiently. The latter enables businesses to identify and record the communication preferences of customers. This type of CRM is ideal for a business which has multiple departments and stakeholders, offices/branches in various locations and a heavy focus on customer data being transparent and easily accessible by everyone.

This type of CRM collates, stores and analyzes customer data, which includes basic information, marketing data, sales data and customer service records. Using this information, users can get a better idea of customer demand trends and purchase behaviour. Further, companies can track leads and identify which marketing campaigns generate the highest ROI. Sales data helps users identify which products/services are best sellers, seasonal trends, highest revenue generating sales representatives and most profitable locations. Moreover, service data helps businesses assess three main areas: customer service, customer satisfaction and employee performance. This type of CRM is ideal for companies which have sales processes driven by account management and end-users who value metrics and are encouraged by data transparency.

This type of CRM facilitates smooth business operations, by focusing on the automation of three main areas: sales, marketing and after-sales service. It automates the customer record creation process and daily tasks such as scheduling meetings, transitioning leads and generating sales reports. These CRMs also include marketing automation tools for complex email marketing campaigns. Customer service is also automated by the provision of self-service options via phone or laptop. This type of CRM is particularly useful for businesses involving heavy customer interaction.

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<p>SuperOffice has launched a new marketing automation tool embedded in its CRM platform. The tool aims to ease lifecycle marketing and enhance interactions throughout the customer journey. It will be accessible to all cloud customers from October 1.</p>
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SuperOffice

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