Byzzer

Byzzer is a first-of-its-kind platform launched by NielsenIQ in May 2021. It provides actionable insights to help small and emerging consumer packaged goods (CPG) businesses, such as those in the food, beauty, pet, alcoholic beverage, and cannabis industries, drive growth and market share. The platform is designed specifically for the needs of these businesses, offering simplified and actionable retail insights to fuel faster growth.

The CPG market accounts for over USD 900 billion in annual retail sales, with small and medium-sized brands contributing USD 500 billion. However, these brands often lack the resources and budgets of larger companies, making it challenging to utilize disparate sets of retail data effectively. Byzzer aims to address this issue by providing a tool to streamline data and make it understandable and actionable.

Byzzer is a subscription-based platform powered by NielsenIQ's retail measurement and consumer panel data. It offers brand email alerts and trusted market reports that are affordable and easy to use, providing immediate answers through self-service. The brand alerts utilize sales data from more than 90,000 stores and 100,000 households to identify risks and opportunities related to market share, product distribution, pricing, market performance, and promotion efficiency.

The platform also offers over 30 reports that can translate a brand's performance across multiple markets, retailers, and product characteristics. These reports help users understand key business opportunities, justify decisions, benchmark sales trends, understand the impact of consumer habits on sales, and identify business drivers. Additionally, Byzzer Smart Reports offer recommended actions on pricing, promotion, assortment, and market expansion.