Copper

Formerly known as ProsperWorks, Copper is a CRM platform built with Google Workspace integration, which helps users make notes, follow up, and close sales directly from their Gmail accounts. Copper became the recommended CRM on the Google Workspace Marketplace in 2015 and was named Google’s Partner of the Year in 2016.

The company was rebranded Copper after five years of operation in July 2018. Along with the name change, the company simplified its product and enhanced its Google Workspace partnership. 

Copper claims that its clients on average have experienced a 30% improvement in sales reporting, a 35% decrease in the sales cycle period, and 36% better response time to customers. As of Q3 2018, Forbes noted that Copper was winning over Salesforce customers in the SME market segment, driven by its affordable price and ease of installation. 

In February 2021, Copper acquired Sherlock, an engagement analytics and scoring platform (deal value undisclosed). Copper plans to integrate Sherlock into its current platform to help customers identify the best times for sales conversion, ensure lasting revenue, and build stronger relationships. The merger is expected to fill the growing demand for CRM systems to provide insights that drive meaningful actions. In addition, the firm has entered into product integrations to extend the use case of its product offerings, culminating in the lauch of its integration marketplace in October 2022, providing users with access to 70+ integrations covering a variety of use cases including customer support, meeting scheduling, project management, and website tracking.

Key customers and partnerships

As of August 2022, Copper counted more than 30,000 paid customers in 100+ countries and supported nine languages. Apart from SME users, In 2019, Copper was found to be the number one CRM for small to medium sized advertising agencies, with more than 900 agency customers.

Apart from its longstanding partnership with Google, Copper has its own partner program which it revamped alongside its rebranding to include higher margins (up to 30%) for resellers, focusing particularly on top-tier Google Workspace resellers to SMEs. 

Funding and financials

In May 2019, the company raised USD 15 million in a Series C funding round, which it plans to use to further expand its market share in Europe, the Middle East, and African regions, where it currently generates around 30% of total revenue.