Private Packs is a women's wellness company based in New York City that manufactures heating and cooling gel pads designed to provide soothing relief for intimate areas. The company's flagship product, Private Packs, offers reusable heating pads that provide thermal therapy to alleviate muscle pain, spasms, soreness, and inflammation, as well as cooling pads that offer cryotherapy to reduce swelling, bruising, and irritation. These products cater to a wide range of needs, including menstrual cramps, chronic infections, exercise soreness, post-surgery recovery, hair removal discomfort, sexual activity, and vaginal childbirth.
The heating and cooling pads from Private Packs are tailored for both form and function, ensuring a comfortable and effective self-care experience for women. The products are natural, safe, and non-invasive, addressing various conditions such as bacterial vaginosis (BV), sexually transmitted infections (STI), yeast infections, vaginal dryness, dyspareunia, and any other situations where women require extra care for their intimate areas.
The Femtech industry, which Private Packs is a part of, is projected to have a market potential of USD 50 billion by 2025, driven by continued innovation in the space. The company's founder, Suzanne Sinatra, underwent personal experiences that led her to create Private Packs, initially for her own use after a traumatic Brazilian wax and later during her stage three breast cancer treatment, which affected her vaginal area.
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