Olsam Group is an ecommerce platform company that acquires and scales category-leading online businesses. It has expertise in operating and growing brands across various digital marketplaces globally. Olsam Group's strategy involves leveraging its consolidated global supply chain, data analytics capabilities, and expertise in Amazon trading and internationalization to expand acquired brands from the US into Europe.
In November 2021, Olsam Group acquired Flywheel Commerce, an aggregator of ecommerce businesses. This was followed by the acquisition of MarketFleet, a US-based incubator and aggregator of outdoor brands, in May 2022. MarketFleet brought 11 brands and an operational team with over 15 years of experience in Amazon FBA and ecommerce under Olsam's umbrella.
In December 2023, Olsam Group acquired Dwarfs, a Dutch ecommerce aggregator focused on the Bol.com marketplace and other European platforms. This acquisition strengthened Olsam's omnichannel capabilities and product development expertise, positioning it to unlock growth opportunities across multiple channels and geographies.
Through these strategic acquisitions, Olsam Group aims to build a leading consumer product company, with its portfolio of brands projected to generate over USD 100 million in annual revenue by 2024.
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