Wave Life

Wave Life is a mental health platform designed to serve Gen Z through a combination of technology and human support. The platform operates on a three-pronged care model that includes social media-based mental health information, an interactive app, and emotional health and wellness coaching. The app features personalized content explaining the science behind users' actions and feelings, along with quizzes to identify emotional strengths and areas for improvement. Wave Life's National Board Certified Health and Wellness Coaches provide on-demand support through the platform. The company's approach differs from traditional therapy by focusing on implementing good emotional habits into daily life for mental health maintenance, similar to dental health routines. The platform is accessible through both direct-to-consumer channels and employer benefits programs. Founded in 2021 by Dr. Sarah Adler, a clinical psychologist and Clinical Associate Professor at Stanford University's psychiatry department, the company was initially named Gray Life before rebranding to Wave Life based on user feedback. The platform aims to address the significant supply-demand gap in mental healthcare delivery, particularly for Gen Z users who find traditional therapy either unaffordable or misaligned with their needs for personalized, easy access.