Modibodi

Modibodi is an Australian company that designs and manufactures leak-proof and period-proof apparel, including underwear, swimwear, activewear, and maternity wear. The company was founded in 2013 by Kristy Chong, who aimed to provide sustainable solutions for managing periods, incontinence, and other bodily leaks. Modibodi's products feature a patented Modifier Technology that utilizes a multi-layered system to absorb fluids, resist odors, and keep the wearer dry and comfortable.

The company's core product line is its range of period-proof underwear, which is designed to replace disposable menstrual products like pads and tampons. These underwear styles come in various absorbency levels, ranging from light to heavy/overnight, and can hold up to 20ml or four tampons' worth of fluid. Modibodi also offers leak-proof swimwear, activewear, and nursing underwear, catering to different needs and lifestyles.

Modibodi's products are made from sustainable materials like bamboo viscose, merino wool, and microfiber, and the company emphasizes its commitment to sustainability and reducing the environmental impact of disposable hygiene products. In addition to its commercial offerings, Modibodi has launched initiatives like the Sustainable Period Project, which aims to educate and provide resources to schools about sustainable menstrual options.

Key customers and partnerships

In 2022, Modibodi entered into a global partnership with sports brand PUMA, launching a range of leak-proof period underwear and activewear under PUMA's "She Moves Us" platform. This collaboration aims to help women stay active and comfortable during their periods while reducing waste from disposable products. As part of the launch, PUMA and Modibodi donated bundles of period underwear to 500 girls and women in need through PUMA's charity partner, Women Win.

Modibodi has also collaborated with other brands, such as a three-year partnership with illustrator Justyna Green to create educational comics about periods for the brand's First Period Kit, targeted at tweens and teens.