Synetiq

Founded in Hungary, Synetiq is a marketing data analytics and intelligence solution that harnesses the power of neuroscience for optimizing video ads. The firm leverages biometric technology to analyze human emotional reactions gathered from a global network of testers using electroencephalogram (EEG) neuroheadsets. The firm’s flagship platform Mindr provides a browser-based dashboard where marketers can review the analytics of submitted video content. It provides timeline-based eye-tracking heatmaps and emotional statistics about the areas of interest, mental effort, and the rate of approach for both short and long-form videos produced for TV and the web. The platform is a self-serve platform available on a per-use or subscription basis. The firm also provides an ad database where users can access 5,500+ ads Synetiq has helped improve to compare ad performance and performance insights. The firm also provides collaborative solutions where Synetiq’s teams of neuroscientists and data scientists can help plan, produce, execute, and manage video-based marketing campaigns. 

Synetiq is one of the few startups that provides a neuroscience-based marketing analytics solution and according to product reviewers, it offers a more transparent and user-friendly solution compared with its competitors. It claims its solutions can help cut production costs, make smarter ad-buying decisions, and inspire the creative process to increase marketing ROI. 

Key customers and partnerships

The firm collaborates with brands, content creators, and marketing agencies, and its solutions are used by 80+ brands including Pepsi, Heineken, HBO, Uniliver, and Vodafone. 

Funding and financials

In December 2020, the firm raised ~EUR 484,000 in a convertible note. The firm was also selected for the Google Launchpad accelerator program in November 2017, where it received mentoring and support as well as USD 50,000 in funding.