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Ometria

Marketing Automation
Product stageSegments
Growth
?
Marketing data & analytics
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Based in London and New York, Ometria is a customer data and experience platform (CDXP) that is specialized for retail businesses. The platform creates unified customer profiles from various touchpoints, offers AI-powered customer insights, and facilitates highly personalized cross-channel marketing to boost engagement and drive growth. Additionally, it offers Ometria's Retail Success Model as a data science tool for retail CRM growth. It employs four exclusive AI algorithms, trained on 20 billion retail customer interactions, to analyze retailer performance and optimize CRM campaigns. The platform is also integrated with marketing automation and ecommerce platforms such as Attentive, Yotpo, and ShopifyPlus, as well as agency partners Space48, Vervaunt, and Astound Commerce. 

The platform claims to deliver significant results, including a 22% increase in YoY repeat rates, a 56% growth in email contribution to online revenue YoY, a 17% improvement in customer lifetime value YoY, and a 50% reactivation rate in 2021.

Key customers and partnerships 

As of September 2023, the firm's customers included Sephora, Steve Madden, and Hotel Chocolat.

Funding and financials 

In September 2023, the company raised EUR 9.2 million (~USD 9.8 million) in growth capital from CIBC Innovation Banking to support Ometria's growth and expansion plans.

Marketing Automation

Marketing Automation

Key stats
Featured companies
156
Total funding (USD)
17.9 Bn
Total addressable market (USD)
337.0 Bn
Key competitors
 
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Product Overview
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Product Metrics
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Company profile
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Company Brief


HQ location:
38 Park Street Mayfair London GBR
Founded year:
2013
Employees:
101-250
Total Funding:
USD 81.8 million
Last Funding
USD 9.9 million, Sep 2023

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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