Pure Waste Textiles

Pure Waste Textiles is a Finnish company that produces yarn, fabrics, and ready-made garments from 100% recycled and waste-based fibers. The production process for the company’s garments claims to use 99% less water and generate 50% fewer CO2 emissions, compared to products made from virgin materials. The company also has a subsidiary in India. In 2022, the company recycled 62,674 kg of textile waste.

The company’s product line includes t-shirts, sweaters, hoodies, jeans, and other co-branded items made from recycled textile waste, claiming to offer customers the same quality and comfort as those made from virgin materials. As of August 2023, its products are priced between EUR 10 and EUR 90 (~USD 11–98) per item. Pure Waste Textiles sources its primary raw material, cotton cutting waste, and skips the dyeing process, eliminating the need for chemicals. This waste cotton is combined with recycled polyester fibers from plastic bottles, creating yarns for eco-friendly garment production.

Key customers and partnerships

The company employed a brand ambassador in Germany to increase awareness and presence in the German market, especially among B2B customers. In 2019, the company partnered with Sanyei Corporation to expand its presence in Japan.

Funding and financials

In August 2022, the company received undisclosed funding from Nefco, the Nordic Green Bank, to help increase its sustainable garment production and accelerate its growth in the Nordics, Europe, Australia, and Japan.