PeasyPay

Overview
Biometric Payments?
Product stageSegments
Minimum Viable Product
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Biometric POS terminals (palm/fingerprint/finger vein), Biometric POS terminals (facial/iris)
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Headquartered in Hungary, PeasyPay offers a biometric POS terminal that uses a combination of facial and palm recognition to authenticate payments. The company was formed through a partnership between EIT Digital Innovation Factory, a digital innovation and entrepreneurial education organization, and several European partners including Ci3 and Liberbank. As of September 2020, its presence spans Hungary, Spain, the UK, and Slovenia, and PeasyPay intends to expand globally in the future.

Users must download the app and link their payment cards to their face and palm print biometrics, using a selfie and a picture of their palm through their smartphones. Once the biometrics are linked to the account, users can make payments through dedicated PeasyPay terminals (comprising cameras and facial/palm recognition software) by using their face and palm to authenticate payments, without needing cards and mobile devices. The two-factor biometrics reportedly provides greater transaction security, and the company claims that its technology can identify people even if they wear sunglasses or masks.

In addition to payment authentication, the terminal also offers value-added services for clients and merchants. PeasyPay lets users set spending limits and track their payments within apps while allowing merchants to track PeasyPay income and study customer spending habits.

The company primarily caters to retail stores, cafes, restaurants, sports centers, and the hospitality industry. The terminal was initially piloted in December 2019 in a coffee shop in Budapest and has also been piloted since July 2020 in Guadalajara, Spain, by bakeries, grocery stores, bookstores, and print shops, among others.

HQ location:
Budapest HUN
Founded year:
2017
Employees:
-
IPO status:
Private
Total funding:
-
Last Funding:
-
Last valuation:
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Product Overview
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Company profile
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