Cake

Cake provides an online platform to help users plan for their end of life and funeral, as well as providing support and guidance for dealing with grief and loss. Some of the features and services that Cake offers include a free end-of-life planning tool that lets users create and share their wishes for major healthcare decisions, legal, financial, funeral, and legacy matters. The platform asks users simple questions about their preferences, allows them to upload important documents, and assigns dedicated people to view and collaborate on your plan. Users are also able to update their plans as needed and sync it with their health records and other platforms.

Cake’s platform also provides a marketplace in which users can find and compare products and services related to end of life, such as wills, trusts, probate, life insurance, pet insurance, and sympathy gifts. Users can also create wish lists of items that they would want or need for their end of life and share it with loved ones.

The platform also has a blog and a library of educational content that cover various topics on death, grief, and mortality, such as how to cope with loss, how to write a eulogy, and how to plan a memorial. Users can also access materials on grief support groups, counseling, and prayer groups.

The company operates on a freemium basis, with users having the option to pay USD 2 per month for premium services such as discounted will services, funeral and funeral planning discounts, and access to end-of-life planning experts.

Funding and financials

The company last raised funding in July 2021 when it raised USD 3.7 million in a funding round that saw participation from multiple venture capital firms, interest groups, funds, and angel investors. The raised funds were set aside to continue to expand Cake’s operations and business reach.