Spring St. Group is a private investment fund within a family office that provides venture capital and operational support to forward-thinking companies. We are focused on partnering with emerging brands committed to quality, wellness, and ingenuity. Our objective is to serve our portfolio companies in a developmental and advisory capacity. Our investments span various stages and sectors. Spring St. Group is backed by a core business with deep experience in distribution, pharmacy, eCommerce technology, and large-scale retail. We leverage the larger network and technology to provide efficient pharmacy and distribution solutions to our portfolio companies. Our startup studio, Rhizome Ventures, strategically partners with businesses to provide expertise and tools that allow them to grow beyond their current capabilities. These services are in the areas of eCommerce technology, pharmacy, telemedicine, product development, and branding.

Spring St. Group

Let's face it, the way we do business has fundamentally shifted. The new generation of entrepreneurs building businesses are calling for a new approach to venture capital, which we are here to provide.  We are not just investors, we are partners driven by the same purpose & passion as you. We have built & grown companies ourselves allowing us to provide hands-on expertise & mentorship to help scale and grow your business all with a clear path to exit.

New Money Ventures

Ruttenberg Gordon Investments (“RGI”) specializes in equity and debt investments in real estate, private equity, growth equity, and alternative hard assets. To date the firm has made 100+ investments amounting to $3Bn+ of total transaction volume.

Ruttenberg Gordon Investments

Frame Fitness

Frame Fitness offers digitally connected Pilates reformer solutions. Their extensive collection of live and on-demand sessions will assist customers in reducing their risk of injury, reaching their fitness objectives, and getting results.

Frame Fitness develops a digitally connected Pilates reformer — reportedly the first of its kind — and targets at-home users. The unit features a 24.5-inch swivel, sweat-resistant, ultra-HD touchscreen, spring technology, a lightweight and compact wheeled frame, and other accessories such as a weighted bar, a Pilates ball, a Pilates ring, hand weights. In addition to the equipment, the company also offers instructor-led live and on-demand workouts for cardio-infused Pilates, high-intensity boot camp classes, yoga, and prenatal stretching. The unit is offered for USD 3,499 and users can access its workout content for a subscription fee of USD 39 a month or USD 400 per annum.

New products and new technologies are bringing high-end gym workouts to the home.

Connected Fitness

Digitally-Connected Pilates Reformer Company Frame Fitness Raises $5 Million

Frame Fitness develops a digitally connected Pilates reformer — reportedly the first of its kind — and targets at-home users. The unit features a 24.5-inch swivel, sweat-resistant, ultra-HD touchscreen, spring technology, a lightweight and compact wheeled frame, and other accessories such as a weighted bar, a Pilates ball, a Pilates ring, hand weights. In addition to the equipment, the company also offers instructor-led live and on-demand workouts for cardio-infused Pilates, high-intensity boot camp classes, yoga, and prenatal stretching. The unit is offered for USD 3,499 and users can access its workout content for a subscription fee of USD 39 a month or USD 400 per annum.In September 2021, Frame Fitness raised USD 5 million in a seed funding round led by fitness industry veterans to bring its product to market.

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 Hydrow is a connected rower designed to simulate the experience of rowing on water while indoors and at home. The device is equipped with a screen that plays outdoor rowing workouts for users to perform. The rower uses a patented drag mechanism that is electromagnetic and computer-operated. A unique feature of Hydrow compared to the conventional indoor rowers is that its strokes are smooth and silent, which caters to urban living. Hydrow offers rowers under two models; its original rower that starts at USD 2,495 and 
 <a href="https://sp-edge.com/updates/11656">
 “Hydrow Wave,”
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 a low-cost compact model that retails at prices starting from USD 1,495. The prices go upward depending on added equipment such as workout mats, heart rate monitors, foam rollers, resistance bands, and headphones.
 
 
 In addition to the rower, users can access live classes and a library of on-demand videos (both rowing and other exercises such as yoga) for a USD 38 monthly subscription. Hydrow also features a leaderboard to promote competitions within the community. The company has retail locations in the US and the UK. 
 
 
 Key customers and partnerships
 
 
 Hydrow reported having more than 200,000 users as of March 2022. It also has partnerships with several organizations such as schools, clubs, resorts, residences, and gyms to supply its equipment.
 
 
 Funding and financials
 
 
 Hydrow achieved 3x year-over-year (YoY) revenue growth in 2021.
 
 
 <a href="https://sp-edge.com/updates/9187?industryIds=2">
 In March 2022,
 </a>
 Hydrow raised USD 55 million in Series D funding led by Constitution Capital. It planned to utilise the funding for further product development, to expand reach globally, improve brand awareness, and scale production to meet growing demand. Previously in 
 <a href="https://sp-edge.com/updates/5691">
 September 2021,
 </a>
 the company raised an undisclosed amount, from celebrity investors. 
 <a href="https://sp-edge.com/updates/4671">
 In August 2021,
 </a>
 it was also reported that Hydrow was in talks to go public via a merger with the special-purpose acquisition company (SPAC). The deal could have valued the combined entity at more than USD 1 billion, though the terms had not been finalised. Reportedly, the SPAC is also in talks with investors to raise private investment in public equity (PIPE). 
 
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Hydrow

Studio offers a smart mirror that allows users to connect it with existing home workout equipment without having to purchase new equipment altogether. The system comprises a 43-inch vertical screen enabling users to follow along with training sessions available live and on demand. The screen also displays stats and other connected device data such as treadmill speed, a bike’s cadence, heart rate, and other metrics. Studio connects with other devices via Bluetooth and sensors.The Studio hardware is priced at USD 999 and the system requires an annual subscription fee of USD 199.99, with which users can access classes for a variety of workouts, including treadmill, cycling, strength, rowing, boxing, yoga, etc.In October 2021, the company partnered with Sole Fitness, a home-fitness equipment manufacturer, to offer connected workouts on Sole’s equipment including ellipticals, treadmills, indoor bikes, and rowers.

Studio

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 CityRow uses water rowers with attached screens to play live and on-demand classes as well as game-based workout programs. Its mobile app, “City Row Go,” was introduced in 2018 as a platform to share on-demand classes, extending CityRow gyms, workouts, and programming to the masses. CityRow offers connected rowing equipment under two models, “CityRow Go Max” and “CityRow Go Classic,” available for USD 2,195 and USD 1,495, respectively. CityRow Go Max is equipped with a built-in, 19.5-inch sweat-resistant touchscreen with speakers and Bluetooth compatibility, while the CityRow Go Classic model features a Bluetooth-enabled LED-backlit monitor. Users can subscribe to its app for USD 29 monthly or USD 348 annually to access the content library. CityRow ships its products in the US, UK, and Australia (as of January 2022).
 
 
 In addition, the company also owns and operates rowing-focused boutique fitness studios across the US. Since its inception in 2014, CityRow has expanded to operate 11 such studios as of July 2021.
 
 
 CityRow repored a 375% year-over-year (YoY) growth in revenue in 2020. The company raised USD 12 million in a Series A funding round led by JW Asset Management, in July 2021. The company intends to primarily use the funds to introduce live streaming classes to its workout content in late 2021. In addition, CityRow also hopes to double the workforce to roughly 28 employees and launch 12 more franchise studios (out of 64 franchises sold) by 2022.
 
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CityRow

Carbon Trainer offers a 4K LCD touch screen display with built-in sensors and accessories. Carbon Trainer is powered by AI and motion capture, which enables the system to track form and techniques as well as count reps. Carbon Trainer facilitates resistance training, conditioning- HIIT, strength training, bodyweight training, mobility, stretching, and yoga classes on demand. Users have the option of using weights from Carbon that are equipped with built-in sensors or attaching sensors provided by Carbon on regular weights for them to be compatible with the system. Carbon Trainer with a wall mount is available for USD 2,295, whereas the version with the aluminium stand is sold for USD 2,549. Both include a six-pack of smart sensors and two resistance bands. For USD 39 per month, users can gain access to live and on-demand classes.

Carbon Trainer

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 Volava offers a range of connected at-home fitness devices that include a bike, a treadmill, and a heavy bag, available across Europe. Unique to Volava, all the devices are equipped with a leaderboard on the screen that allows users to compete with the community. All its devices offer access to on-demand and live classes. 
 
 
 In February 2021, Volava raised EUR 2 million (USD 2.4 million) in seed funding from Inveready, JME Ventures, and Wayra. The company intends to utilize the funds for continued business growth and expand its operations in national and international markets.
 
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VOLAVA

Companies that offer other types of connected/interactive equipment not classified above such as interactive punching bags, aerobic trainers, climbing machines etc. These devices come with an attached display or a mobile app offering live and on-demand classes and workouts.

Companies that offer connected/interactive mirror devices with video playback and/or touchscreen features. Some devices include additional equipment and allow users to connect the smart mirror with existing equipment (ex: bikes and treadmills) to display live and on-demand workouts and other performance measures.

Companies that offer connected/interactive stationary rowing equipment, along with an attached display or mobile app offering live and on-demand classes and workouts.

Companies that offer connected/interactive treadmills, along with an attached display or mobile app offering live and on-demand classes and workouts.

Companies that offer connected/interactive stationary exercise bikes, along with an attached display or mobile app offering live and on-demand classes and workouts.

Offers digital means of monitoring vitals and personalized programs in connection to fitness

Uses AI/ML to track user workouts and provide effective programs to improve user experience

Frame Fitness

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