Influur

Influur is a global influencer marketing platform that connects brands with content creators and influencers. Founded in 2020 and based in Miami, the company offers a marketplace where brands can post advertising opportunities and influencers can apply for collaborations. Influur's platform streamlines the influencer marketing process by providing features for prospecting, negotiating, and payment all in one place. The company's mission is to simplify influencer marketing and make it accessible to brands of all sizes.

Influur's platform allows brands to search for and hire influencers that match their campaign needs, with the ability to view influencer data and pricing upfront. For influencers, Influur provides a professional network to find job opportunities, apply for campaigns, and receive secure, prompt payments. The platform supports major social media networks including Instagram, YouTube, TikTok, and Facebook.

In July 2023, Influur launched a web platform to expand its global reach and move closer to its goal of enabling brands to recruit and hire influencers within 24 hours. The company's business model allows influencers to post their rates and create special-priced content bundles, providing brands with transparent pricing and the ability to make data-driven decisions.

Key customers and partnerships

Influur has attracted notable brands as clients, including Hard Rock Cafe, Paramount Latin America, Boxy Charm, and Warner Music Latina. The platform boasted a total reach of more than one billion people across its network of influencers.

The company has also garnered support from high-profile investors and celebrities. In April 2022, Influur secured a USD 5 million seed funding round led by Point72 Ventures, with additional investments from prominent figures such as Sofia Vergara, Tommy Mottola, Thalia, and Lex Borrero. Other investors included Magma Partners, H20 Capital, LatinWe, and Loud and Live, as well as influencers like Evaluna Montaner, Juan Pablo Zurita, and Danna Paola.