Peckwater Brands

Peckwater Brands is a London-based virtual restaurant brand creator, providing kitchen operators with delivery-only food concepts for franchising. Peckwater has a portfolio of 14 in-house and third-party brands including social influencer brands like BuzzFeed and Proper Tasty and established FMCG players like Unilever and Mars. Some of the company’s owned brands include Flip the Bird, Seoul Chikin, and Wham Bam Wings. The company’s services for kitchen partners include branding, platform listings, suppliers, recipes, packaging, staff training, and technology support. Food delivery is managed through third-party platforms including Deliveroo, UberEats, and Just Eat. As of January 2023, the company operated across 12 countries spanning Europe, North America and Asia.

Peckwater charges restaurant partners with one kitchen (around 569 orders per month) roughly 5% of gross sales and a one-off training fee, with lower rates for partners that operate multiple kitchens with Peckwater (e.g., 4.25% of gross sales for partners with four or more kitchens). In turn, Peckwater’s restaurant partners earn between USD 15,000–60,000 per month, with an estimated USD 5,800–19,000 in monthly take-home profit.

In September 2022, the company acquired the operations of Honest Food Company (HFC) in four European countries (Finland, Sweden, Hungary, and Czechia). HFC is a German-based virtual restaurant brand operator owned by Delivery Hero. Its brands include Cheesus Burger, Mamacita, Baba Noni, Beste Freunde, Holy Chicken, Gangnam Kitchen, Hungry Tiger, and Good Roots. In January 2023, Peckwater Brands acquired eatclever, a Germany-based virtual restaurant brand creator, increasing the company’s geographic footprint to 12 countries

As of April 2022, the company had processed over 150,000 orders, with brands driving an estimated 823% increase in delivery orders for partners. In 2021, the company was on track to surpass around USD 6.5 million in sales, with over 50 kitchen partners in the UK.

Key customers and partnerships

Peckwater Brands has a shared brand with Unilever—a vegan offer called Ding Dog, which uses Unilever’s Vegetarian Butcher range. In November 2023 , the company partnered with the South Korea-based food manufacturer CJ Foods to launch an online food brand named "bibigo to go,” in the UK.

Funding and financials

In June 2022, the company raised around USD 18 million in a Series A round. The funds were expected to be used to expand operations in the UK to become the largest kitchen network (from current 150+ sites); expand its presence in other European countries like France and Belgium; and further develop its US division. The funds were also to be used to develop its technology.