We are not unicorn hunters and we don't care if your market size is $1 Billion, or $1 Trillion.  However, we are very disciplined seed-stage investors that have been in your shoes as founders, and will move very fast for the right companies. If we invest, we'll add as much value as possible and be there with you every step of the way.  We only invest in B2B software companies and have a special affinity for companies in the mid-atlantic region. Here are the main quantifiable metrics we're looking for: •	Valuations ranging from $3 million to $12 million  •	$400,000 ARR - $3 million ARR (annual run rate) •	Previously raised less than ~$2 million •	Net burn rate less than $100,000 a month •	Growing at least 80% year-over-year •	Gross churn rates under 4% per year and positive net churn •	Aiming for $50 million - $150 million exits

Early Light Ventures

Broom Ventures invests early and sweeps the floors.

Broom Ventures

Tenacity Venture Capital operates as an early-stage venture capital firm.

Tenacity Venture Capital

ProductWind

ProductWind is an influencer marketing platform designed for brand promotion. They partnered with brands to find, negotiate, review, track, and rate influencers and help them launch their influencer marketing campaigns, enabling clients to improve their online retail business. For each influencer, it generates trackable attribution links and claim codes. They know which influencers will drive sales after hundreds of campaigns. To create perfect product pages, they work with influencers. Its influencers are experts at creating and uploading lifestyle content, as well as speaking on Amazon Live and writing Amazon Posts.

ProductWind is a company that offers an influencer marketing solution to help brands drive traffic from social platforms to retail channels, improve product discovery, and enhance sales. Their platform allows brands to gather authentic product feedback and reviews at scale from a community of millions of Instagram, TikTok, and YouTube creators. ProductWind's managed service model assembles teams of creators proven to drive retail sales and create on-brand social content tailored for conversion.

Ramp new products in days, not months

Harnessing the power of social influence to fuel online sales

Social Commerce

ProductWind is a company that offers an influencer marketing solution to help brands drive traffic from social platforms to retail channels, improve product discovery, and enhance sales. Their platform allows brands to gather authentic product feedback and reviews at scale from a community of millions of Instagram, TikTok, and YouTube creators. ProductWind's managed service model assembles teams of creators proven to drive retail sales and create on-brand social content tailored for conversion.
The company's campaigns aim to boost products to the top of Page one search results on retail platforms, unlock product choice badges, and improve Best Seller Rank (BSR). ProductWind's influencer campaigns are designed to train retail algorithms, making ecommerce ads up to 40% more effective and increasing advertising reach. Additionally, their campaigns drive immediate sales as soon as inventory is available, helping products make a strong first impression on retail algorithms.
ProductWind provides brands with a comprehensive dashboard offering full transparency, enabling them to track influencer posts, reviews, and search ranking wins in real-time. Their services cover strategy development, creator sourcing, negotiation, payments, and result tracking, streamlining the process of working with influencers.

Hootsuite is a social media management platform that allows users to schedule, publish, monitor, and analyze social media content across multiple networks from a unified dashboard. Its key product offerings include content scheduling tools, social media monitoring and analytics, team collaboration features, social listening capabilities, and integrations with various social platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube.
Hootsuite's core functionality revolves around the ability to streamline social media management processes by centralizing various social media activities into a single platform. Its scheduling tools enable users to plan and queue content for publishing across different social networks, while its monitoring features facilitate tracking brand mentions, competitor activities, and audience engagement. The platform's analytics tools provide insights into social media performance, aiding users in understanding the effectiveness of their social media strategies.
Hootsuite also emphasizes team collaboration by allowing multiple users to access and manage social media accounts, assign roles and permissions, and implement approval workflows for content publishing. Additionally, its social listening capabilities enable users to monitor conversations, trends, and keywords relevant to their brand or industry.
While Hootsuite offers a free trial and a limited free plan, its more advanced features are available through paid subscription plans, with pricing tiers ranging from the Professional plan at USD 99 per month (billed annually) to the Enterprise plan tailored for larger organizations with custom pricing.

Hootsuite

GRIN is a comprehensive influencer marketing platform designed to help brands manage their influencer programs efficiently. It streamlines the entire process, from identifying and recruiting suitable influencers to facilitating product seeding, campaign management, content tracking, and performance reporting. GRIN's key features include a vast creator database, advanced search capabilities, Shopify integration for seamless product fulfillment, automated communication workflows, and robust analytics tools.
GRIN's platform allows brands to discover and connect with influencers across various social media channels, including Instagram, YouTube, and TikTok. By leveraging GRIN's extensive database, brands can filter and search for influencers that align with their target audience and campaign goals. The platform's Shopify integration simplifies the process of sending products to influencers, creating trackable links, and generating discount codes.
Once influencers are on board, GRIN enables brands to create and manage campaigns, define deliverables, and automate communication sequences. The platform tracks influencer content, captures user-generated content (UGC), and provides detailed performance metrics, including engagement rates, conversions, and revenue generated. GRIN's reporting capabilities allow brands to analyze the success of their influencer campaigns and make data-driven decisions.
Key customers and partnerships
GRIN has collaborated with notable brands such as MVMT, a luxury watch company, Lume Cube, a specialty lighting brand, tentree, an apparel brand, Darn Good Yarn, Tubby Todd, and Hush Blankets. These partnerships demonstrate GRIN's ability to cater to diverse industries and support businesses in scaling their influencer marketing efforts.

GRIN

Bazaarvoice is a technology company that provides a Social Commerce AI suite, enabling brands to curate and showcase user-generated content across various social media platforms. Its flagship product, the Media Library, serves as a centralized hub for collecting, publishing, and managing social content from customers, influencers, partners, and the brand itself. This tool leverages AI-powered features to sort, tag, and prioritize high-performing media content, streamlining workflow and expediting legal approvals.
The company's Social Commerce AI suite offers a range of solutions to optimize social engagement and drive conversions. It generates on-brand photo captions, surfaces authentic user-generated content aligned with the brand's identity, and identifies top trends and themes for social media strategies. Bazaarvoice's Like2Buy solution allows brands to create shoppable Instagram and TikTok feeds, where visitors can browse products, read posts, and make purchases directly from the social storefront.
Additionally, Bazaarvoice's Showroom feature transforms photos and videos into interactive storefronts, enabling users to discover new products through visually appealing AI-powered experiences. This approach has proven effective, with 46% of Showroom visits converting to ecommerce sessions.
In terms of performance metrics, the company's solutions have demonstrated impressive results. Like2Buy visitors convert to ecommerce sessions at a rate of 59%, and these referred visitors tend to spend more time browsing, view more pages, and have higher average order values compared to average mobile consumers.

Bazaarvoice

NTWRK is a curated live video shopping platform that offers exclusive access to limited-edition products across various categories like sneakers, streetwear, collectibles, and more. It revolutionized the ecommerce industry by combining live streaming with online shopping, creating an engaging and interactive experience for consumers.
NTWRK's platform allows customers to watch live streams hosted by influencers, celebrities, or brand representatives who showcase and discuss the featured products. During these events, viewers can interact through live chat, ask questions, and make purchases seamlessly without leaving the video stream. This innovative approach provides transparency, fosters a sense of community, and creates a sense of urgency and exclusivity around the products on offer.
Since its inception in 2018, NTWRK has partnered with renowned artists, brands, and personalities such as Post Malone, Lewis Hamilton, BLACKPINK, and Takashi Murakami, offering their fans unprecedented access to exclusive collaborations and limited releases. The company has been at the forefront of the live stream shopping industry, which is estimated to reach USD 68 billion in sales by 2026 in the US alone.
In February 2024, NTWRK acquired the popular youth culture media company Complex, marking a significant step in its evolution. By merging Complex's content and reach with NTWRK's ecommerce platform, the combined entity aims to create a comprehensive digital hub for "superfan" culture, encompassing commerce, digital media, and music.
Key customers and partnerships
Through its strategic partnership with Universal Music Group (UMG), NTWRK gained access to industry-leading music labels like Interscope Geffen A&M (IGA) and Capitol Music Group. This collaboration allows NTWRK to deliver exclusive collaborations and cultural experiences directly to passionate music fans, deepening the connection between artists and their audiences.
Notable partnerships include exclusive collaborations with BLACKPINK x Murakami and the Interscope 30th Anniversary vinyl collection, featuring dialogues between visual artists like Damien Hirst, Kehinde Wiley, and Ed Ruscha, and iconic Interscope artists from the past three decades.

NTWRK

ShopShops is a live-shopping platform that allows hosts to showcase and sell products in real-time to viewers through livestreaming. The company primarily focuses on the fashion and lifestyle segment, offering pre-owned luxury and designer brands. ShopShops' business model involves connecting retail brands with creators, referred to as hosts, who can represent and sell the brands' products through live video sessions.
The platform operates as a three-sided marketplace, facilitating the interaction between brands, hosts, and consumers. Brands can hire hosts on an hourly or event basis to showcase their products during live streams, providing a personalized shopping experience to viewers. This approach aims to bridge the gap between traditional retail and ecommerce by replicating an offline shopping experience online.
ShopShops initially launched in China in 2017 and observed consumer behavior similar to the early adoption phase of live shopping in that market. The company entered the US market in 2022, recognizing the growth potential as American consumers become more receptive to this shopping format. ShopShops anticipates that by 2024, major US brands will incorporate live streaming into their marketing strategies, following a similar trajectory to the adoption of platforms like TikTok.
While live shopping in the US is expected to be more segmented across vertical categories compared to China's more centralized platforms, ShopShops believes its focus on the female fashion and lifestyle vertical positions it well for success. The platform aims to expand into other verticals such as home and arts in the future.

ShopShops

Platforms for creating, scheduling, and managing a brand or independent seller’s social media presence. A number of these platforms also provide AI-powered social listening and data analytics tools to gauge customer sentiment.

AI-powered tools for automatically monitoring and responding to customer queries across multiple social media channels.

Platforms for identifying and managing influencers to promote and sell products and services through social media.

Tools typically used by influencers to demonstrate and sell products and services via social media. The solutions are the digital equivalents of live teleshopping programs.

Platforms for curating and displaying customer reviews, recommendations, and product and service feedback on a brand or independent sellers' social media pages and websites.

Tools to create and implement instant shopping features to an image or video advertisement

Increases transparency of the effectiveness of social commerce by providing solutions for attribution and measurement

Relevant for social chatbots segment that uses AI/ML to provide automated responses to customers

Creates virtual assets for Metaverse stores and marketing on metaverse platforms

Social media platforms such as Snap are developing AR solutions for live shopping experiences

ProductWind

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