Freestyle is an early-stage venture capital firm with over $565M+ AUM and investments in over 125 technology companies including Airtable, Intercom, Patreon, and BetterUp. General Partners David Samuel and Jenny Lefcourt are serial entrepreneurs and business operators with more than 25 years of technology experience.  Freestyle was founded in 2009, being one of the first firms to specialize exclusively on seed-stage companies, be composed of founders turned VCs, and proactively work to improve diversity in the industry.

Freestyle Capital

TenOneTen Ventures is a venture capital firm that invests in start-ups that apply data and technology to disrupt existing industries.

TenOneTen Ventures

BDC Venture Capital is a major venture capital investor in Canada, active at every stage of the company's development cycle, from seed through expansion, with a focus on technology-based businesses that have high growth potential and that are positioned to become dominant players in their markets. The company helps create and develop strong Canadian businesses through financing, consulting services and securitization, with a focus on small and medium-sized enterprises. BDC Venture Capital has been involved in venture capital since 1975 and has to date invested in more than 400 companies involved in the areas of Life Sciences, Telecommunications, Information Technology and Advanced Technologies.

BDC Venture Capital

Judo

Judo is a design and build tool for SwiftUI apps that helps product teams ship faster and more efficiently. Judo’s infinite canvas and built-in SwiftUI components help teams design, build and ship eye-catching interfaces and fully-functioning prototypes in a singular unified process, avoiding unnecessary back-and-forth between design and development.

<div><p>Judo offers a no-code mobile content creation platform for app publishers to deliver native in-app user experiences such as onboarding, branded content and sponsorships, user conversion flows, and event-based content without app updates. The company primarily serves publishers that have their own apps and claims that it saves between 20-80 hours of development time. </p></div>

Now anyone can become a software developer.

No-code Software

<div>
  <p>
    Judo offers a no-code mobile content creation platform for app publishers to deliver native in-app user experiences such as onboarding, branded content and sponsorships, user conversion flows, and event-based content without app updates. The company primarily serves publishers that have their own apps and claims that it saves between 20-80 hours of development time. 
  </p>
  <p>
    As of November 2021, the company primarily served customers in the sports industry which includes over 50 franchises from the NFL, NBA, and NHL. Although Judo's platform is available globally, the company reports that most of its customers are based in Europe and North America.
  </p>
  <p>
    In November 2021, Judo raised CAD 3.8 million (approximately USD 3 million) in a seed funding round co-led by TenOneTen Ventures and Freestyle Capital. The company planned to use the funding to expand into new verticals, and has already begun working with brands in over-the-top (OTT) media, sports betting, retail, and consumer FinTech. Additionally, the company plans to scale by adding around 10 more employees to its existing 20 by the end of 2022 and investing in product development (such as introducing more integrations and expanding into enhanced analytics and cloud infrastructure).
  </p>
</div>


<div>
  <p>
    Index offers a no-code platform for enterprises to build dashboards for internal use to obtain insights on business metrics, investor updates and operation overviews, among others. As of June 2021, the product remains at beta, with a limited early preview. The platform provides prebuilt templates, and also has tools for users to build their own dashboards.  
  </p>
  <p>
  </p>
  <p>
    The dashboard can be integrated with multiple apps including Hubspot ((customer relationship management data), Stripe (payment data), and Postgres and MongoDB (databases), slack (remote working) and Google Sheets (spreadsheets), among others. 
  </p>
  <p>
  </p>
  <p>
    The company raised USD 2.6 million in Seed funding in October 2020. It intends to invest the funds in hiring two engineers (in addition to the two founders) and continuing to refine and develop the product. The founders aim to reach USD 1 million in annual recurring revenue (ARR) and expand their product distribution. 
  </p>
</div>


Index

<div>
  <p>
    Pico offers an audience management tool for media enterprises (newsrooms, trade publications, fan clubs, and others) which allows users to improve CRM. It provides a no-code platform to implement paywalls, checkouts, memberships payments, and analytics, among other functions. The tool is built for small and medium enterprises (SMEs) to convert users from anonymous readers to paying customers with the goal of improving retention.
  </p>
  <p>
  </p>
  <p>
    The company raised USD 4.5 million in Seed funding in May 2019, which it intended to invest in improving its analytics and revenue tools. 
  </p>
</div>


Pico

<div>
  <p>
    Stencyl offers a drag-and-drop no-code platform that enables users to create and publish web and mobile games. Users can build their game logic using the platform&rsquo;s pre-built code blocks, design visual elements via an in-built graphics editor, and publish across a range of platform&rsquo;s such as IoS, Android, Windows and Mac. Moreover,&nbsp; Stencyl also enables users to embed ads into their games as a secondary source of revenue.&nbsp;
  </p>
  <p>
    <b>Key customers and partnerships</b>
  </p>
  <p>
    As of February 2024, Stencyl was used by over 500,000 registered developers. Apps created on Stencyl have reached top slots in the Apple App Store and Google Play, and its most successful web games have been sponsored by major publishers including ArmorGames, Kongregate, and Newgrounds.
  </p>
</div>


Stencyl

<div>
  <p>
    PlugXR Inc offers a no-code platform for users to produce AR, VR, and MR (mixed reality) apps. Its platform offers cross-platform development for both Android and iOS and supports software development kits (SDKs), collaboration, and report and analytics on the apps. The company operates in the US, Sweden, and India.
  </p>
  <p>
    As of 2019, its customer base rose to 37 clients (from 14 in 2016), while its workforce grew to over 30 people (from 14 in 2016). PlugXR raised pre-seed and angel funding in 2019.
  </p>
</div>


PlugXR

<div>
  <p>
    Universe offers a no-code platform for users to build websites that can be added to social media pages. Websites can be built using drag and drop blocks to add images, videos, and other content to create a mobile-first website. The Platform offers creative controls, 30 pre-made themes, and block features to allow users to create a custom site and/or open an e-commerce store directly from a mobile phone.&nbsp;
  </p>
  <p>
    The company began as a landing page builder and progressed to developing websites, which include tools for adding shopping blocks. Universe targets micro businesses that are not tech-savvy.
  </p>
  <p>
    <a href="https://sp-edge.com/updates/20509">
      <u>In July 2023</u>
    </a>
    , Universe launched the beta version of Generative Universe Sites (GUS), an AI-powered website designing tool. This solution provides a conversational interface for users to dictate their requirements for a website and then generates a customized web page.
  </p>
  <p>
    <b>Funding and financials</b>
  </p>
  <p>
    In December 2021, Universe raised USD 30 million in a Series B funding round led by Addition to develop the company&rsquo;s block-based system for website building named &ldquo;GRID,&rdquo; expand its commercial offering for startups, and extend GRID to more platforms and devices. 
    Additionally, the company used the funds to&nbsp; expand its reach in new markets and grow its employee base.&nbsp;
  </p>
</div>


Universe

Offers solutions for building internal applications and automations for enterprises

Many solutions enable users to leverage AI/ML for predictive analytics

Offers solutions for building enterprise-specific applications and automations

Some solutions leverage GenAI to enable users to build application and website templates without coding

Allows users to create apps for their own businesses by using their data and ideas and converting them into apps to improve their workflow.

Judo

No-code Software

Key stats

Company Brief

Funding

Investors

About EDGE

Contact Us

Resources

Area of Focus

Technology Research Made Effortless