DJI

DJI (Da-Jiang Innovations) is a global leader in civilian drone and camera technology, founded in 2006 by Frank Wang Tao in a college dorm room in Hong Kong. The company has revolutionized the consumer and commercial drone industry, commanding approximately 70% of the global drone market and operating in over 100 countries. Headquartered in Shenzhen, China, DJI employs over 14,000 people, with 25% of its workforce dedicated to research and development.

DJI offers a comprehensive range of products across multiple categories, with a focus on aerial and imaging technology:

- Consumer and Professional Drones: A wide range of drones including the Mavic series, Phantom series, and professional-grade Inspire series, featuring advanced stabilization, obstacle avoidance, and high-quality camera systems - Camera Stabilization Systems: Professional camera stabilizers including the Ronin series and Osmo series, designed for filmmaking and content creation - Enterprise Solutions: Specialized drone systems for agriculture, construction, public safety, and inspection, including the Zenmuse series with advanced LiDAR capabilities - Power Solutions: Portable power stations including the Power 1000 and Power 500, featuring fast charging capabilities and compatibility with DJI drone systems

DJI has made significant strategic moves to enhance its technological capabilities. In 2018, the company partnered with Microsoft to integrate advanced AI and machine learning capabilities into their drones, with Microsoft Azure selected as their preferred cloud computing partner. DJI also acquired a majority stake in Hasselblad, the iconic Swedish camera manufacturer, strengthening their imaging expertise. The company continues to invest heavily in research and development, with recent launches including the new RS 4 stabilizer series and Focus Pro system in March 2024, demonstrating their commitment to innovation in professional imaging solutions.