Golden Ventures is a leading seed-stage venture capital fund, based in Toronto and investing across North America. We're here to support founders who are building the future. It is our job to take big risks on the world's most talented, driven and resilient founding teams who want to change the world.

Golden Ventures

Alumni Ventures Group provides high-quality, diversified venture portfolios to individual investors who previously haven't had access to VC. It helps accredited alums from top entrepreneurial schools invest together in the ventures of fellow alums. The firm backs companies with an alumni connection and an institutional lead investor with expertise in the space. AVG also offers focused funds that allow any accredited investor access to a venture portfolio, diversified by type, sector, stage, and geography. Beth Obermiller, Michael Madden, and Mike Collins co-founded the firm in Manchester, New Hampshire in 2013.

Alumni Ventures

First Round is a seed-stage venture firm focused on building a vibrant community of technology entrepreneurs and companies, including Uber, Square, and Warby Parker. Through custom-built software, incredible in-person experiences, and a host of other unique services, First Round helps tiny companies get big while constantly reimagining the role of venture capital. It offers a growing number of services and products to help founders build companies from scratch. First Round has adopted the Diversity Term Sheet Rider.

First Round Capital

Draft Ventures is a technology-based investment fund that specializes in early-stage investments primarily in San Francisco, New York, Austin, and Los Angeles. It also provides operational advice and support to its portfolio companies. Draft Ventures was founded by David Rodriguez and Artia Moghbel in 2015. It is headquartered in San Francisco, California.

Draft Ventures

Not Boring offers strategy and investing from small to big companies.

Not Boring

Basecamp is an early-stage venture capital fund that invests across categories and geographies at the pre-seed and seed stages.

Basecamp Fund

Left Lane Capital is a venture capital and seed-growth equity firm that invests in high-growth internet and consumer technology businesses that are fundamental to the human condition and spirit – where customers maintain a long-term relationship with the product, platform, or service.

Left Lane Capital

Pareto Holdings is an early-stage investment vehicle founded by Jon Oringer and Edward Lando. We execute on dozens of investments per month and are often the first to back exceptional entrepreneurs. We are industry and geography agnostic, and specialize in pre-seeding companies. We’ve made 500+ investments to date. Unlike others, we only invest our own money with a small and mighty team around the world.

Pareto Holdings

Not Boring Capital is an $8 million venture fund that invests in companies with stories to tell and helps tell them.

Not Boring Capital

FJ Labs is a stage-agnostic investment firm that focuses on marketplaces and consumer-facing startups. Their investments are seed and series A. The investment range of the company is $50,000 to $5,000,000. It invests in Alibaba Group, Beepi, BrightRoll, Betterment, Adore Me, and Earnest.

FJ Labs

Composer

Composer allows users to build, test, and manage automated investment strategies without writing a line of code. the company was founded in 202 and is based in Toronto, Ontario, Canada.

Composer is a Canadian automated investing platform that allows users to invest in various strategies based on changing market conditions using rules-based investing and a no-code interface. The platform offers users the ability to build, backtest, and invest in strategies based on their own trading algorithm. Furthermore, Composer’s in-house team provides templates with customization options and screening processes to help users with designing and formulating investment strategies.&nbsp;

Retail investors demanding sophisticated passive investment strategies are looking for an edge.

Retail Trading Infrastructure

Navigating transformation: Inside GBST Composer’s technological shift

Composer is a Canadian automated investing platform that allows users to invest in various strategies based on changing market conditions using rules-based investing and a no-code interface. The platform offers users the ability to build, backtest, and invest in strategies based on their own trading algorithm. Furthermore, Composer’s in-house team provides templates with customization options and screening processes to help users with designing and formulating investment strategies.&nbsp;Composer offers two distinct pricing plans for its trading platform. The Crypto Trading plan has no subscription fee but charges a 0.2% commission per trade, available only in eligible states. This plan allows users to invest in automated crypto strategies, build custom strategies, and access unlimited backtesting and analytics. The Stocks and IRA plan, priced at USD 24 per month (billed annually at USD 288/year), includes a 14-day free trial and can be canceled anytime. This higher-tier plan provides access to automated stock strategies, custom strategy building, unlimited backtesting, portfolio metrics, and in-depth analytics. It also allows users to open retirement accounts such as Roth, Traditional, and Rollover IRAs.

Ellevest is a hybrid investment management platform that specifically targets women, with an algorithm that takes into account gender-specific factors such as career breaks, longer life expectancy, and income differences.Ellevest offers a single plan at USD 12 per month. This plan includes investing and educational resources as well as up to 50% off all financial planning sessions. Unlike some investing companies that charge separate advisory fees based on a percentage of invested assets, Ellevest incorporates investment advice into the plan fee. For clients with USD 1 million or more to invest, Ellevest provides Private Wealth Management services with fees based on total assets under management, covering both financial planning and investment management. The company's investment portfolios incur fund fees or expense ratios, which are built into the purchase price of investments. For Ellevest core (non-Impact) portfolios, ETF fund fees range from 0.05% to 0.10% per year, while Ellevest Impact Portfolios have ETF and mutual fund fees ranging from 0.13% to 0.19% per year.Ellevest reported assets under management (AUM) of USD 2 billion as of March 2024.

Ellevest

ComposedPro is a digital investment advisor that handles clients’ investment accounts at their employers (such as employer-sponsored accounts) as well as private investment accounts, focusing on low cost Employer-Coordinated Portfolios. The company oversees USD 25 million in total assets over 181 customer accounts as of the company’s Q2 2020 filing. ComposedPro manages half of the company’s accounts on a discretionary basis, meaning an investment advisor has the discretion to make buy and sell decisions for a client’s account. ComposedPro also has 46 non-discretionary accounts totalling USD 7.9 million in assets. The average investment account size is USD 138,222 placed across exchangeable assets such as exchange-traded funds (ETFs), equities, bonds, and options.

ComposedPro

Guideline provides automated investment management services for employer-sponsored retirement accounts. The services also include plan set-up and administration, enrollment and education, recordkeeping, compliance with Retirement Income Security Act, and reporting.The company stated that it is the only provider that does not charge plan participants (i.e. employees) with any fees. Guideline charges the employers with a straightforward pricing of one flat fee per participant, in contrast to the asset-based fee model predominant in the industry (i.e. fee is charged on account balances).Guideline offers three subscription tiers for a 401(k) plan service: Starter, Core, and Enterprise. The Starter plan costs USD 39/month plus USD 4/month per active participant, offering basic features with a USD 6,000 employee contribution limit. The Core plan, priced at USD 89/month plus USD 8/month per active participant, provides more robust features including a USD 23,000 employee contribution limit, Safe Harbor or Traditional 401(k) options, employer contributions, and profit-sharing capabilities. The Enterprise plan, at USD 149/month, offers the most customization with exclusive pricing options, premium support, and access to Participant Perks. The higher tiers incrementally add features such as flexible plan design, vesting schedules, 401(k) loans, and support for plan transfers. All plans include basic administration services, while the Enterprise tier provides additional benefits like dedicated support, priority assistance, and exclusive pricing options.Key customers and partnershipsAs of August 2024, the company had invested USD 15 billion dollars for retirements.

Guideline

Based in Plano, Texas, AssetBuilder is a robo-advisory company that develops investment portfolios based on the Fama/French school of thought, using low-cost active index funds. It has Dimensional Fund Advisors (the eighth largest fund company in the world as of September 2019) as its funding partner. Human advisors are available to provide investing guidance. As of April 2019, the firm’s assets under management (AUM) amounted to USD 765.9 million. The firm’s business model relies on a fee-only structure, meaning a customer solely pays AssetBuilder to create and manage investments (the company does not receive product-specific commission). The minimum investment for AssetBuilder is USD 50,000 with an asset management fee ranging from 0.24% to 0.45%; the higher the investment, the lower the fee. Though the firm does not have a setup fee, it requires a custodial cost for setting up a portfolio of USD 11.95 per trade for each recommended mutual fund. Most of the platform’s portfolios require about 11 to 14 mutual funds, costing about USD 131.45 to USD 167.30 to open an account.

AssetBuilder

Based in Canada, Smart Money Invest provides portfolio management services to individual clients, advisors, and employers (such as group saving plans for retirement). Human advisors are available to serve individual investors.The company provides financial tools to develop a long-term financial strategy by calculating net worth, setting a budget, managing investment accounts, and planning for retirement.

Smart Money Invest

Robo advisory startups that offer automated investment services directly to individuals solely via digital platforms.

Robo advisory startups that offer automated investment services to individuals via both digital platforms and human financial advisors.

Provide solutions for financial advisors/asset managers to automate wealth management and administration functions.

Robo advisory startups that offer automated investment services to businesses via both digital platforms and human financial advisors.

Provides solutions for financial institutions to set up their own robo-advisory function and offer services to clients.

Startups that offer online platforms for investors to trade various securities such as stocks, ETFs, and options directly via the platform

Operates a B2B SaaS model to support financial institution in offering various investment related services

Leverages AI/ML to automate allocation and management of investment funds to cater to retail investors

Composer

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