Better is a micro venture firm that creates and invests in innovative business which deliver value & impact, and have a strong focus on profitability. Better Labs is our operating portfolio of product businesses that we create and fund and includes ReadyContacts, PicBackMan, DataDoctor, Magik, Simple wall, and Maroun Place.

Better Capital

Titan Capital invests behind world class entrepreneurs looking to create wide-scale positive impact on India and the World.

Titan Capital

A destination for early stage companies to acquire capital for growth. Kae Capital is a sector agnostic fund and invests in companies which bring about innovative solutions for the existing gaps in the markets, backed by a great team. their focus – investing in Innovation, Leadership and Growth.  They bring in the expertise of identifying and building large companies even from a concept. Their team at Kae Capital has a wide range of experience in helping companies grow, fill gaps in the market and help create winning companies.  They believe entrepreneurs can shape the future of the world. they want to partner with passionate and energetic entrepreneurs who have the drive to change the future.  Technology excites us. they look for entrepreneurs who envision technology as a means to disrupt sectors such as Mobile, e-Commerce, Education, Healthcare, Consumer Internet and so on. they think technology holds the highest potential to shape their lives in a new future.  They understand the importance of speed for a start-up and they carry out their process in the same spirit.

Kae Capital

Contlo

Contlo is an AI native marketing platform that enables modern fast-growing businesses to leverage their brand's own generative AI Model to run & optimize end-to-end marketing. Help them drive customer retention via personalized campaigns and automated customer journeys using contextual Generative AI marketing capabilities across customer touchpoints. How does Brand AI Model work? Contlo’s Brand AI Model™ allows businesses to orchestrate all their brand marketing activities with their Brand’s own generative AI model to generate personalized marketing creatives & copies, create behavior-based customer segments, and auto-generate customer journeys. The more it's used, more it learns, better it gets!

Founded in 2021, Contlo provides an omnichannel marketing campaign automation platform specialized for ecommerce and D2C brands. The firm’s marketing automation solution enables brands to create, manage, and execute marketing campaigns across email, SMS, WhatsApp, mobile, and web push. The firm’s conversational SMS platform uses real-time behavioral targeting and automation to enable two-way real-time conversations at scale. The platform also leverages AI to provide AI-assisted real-time human support and other AI-enabled tools to personalize and automate campaigns. It also features a built-in customer data platform (CDP) to collect and unify customer data. The platform is also integrated with 200+ technologies including leading ecommerce platforms like Shopify, Magento, and BigCommerce as well as CRM platforms including Zendesk, Hubspot, and Gorgias. As of January 2023, Contlo’s solutions were used by 1,000+ ecommerce and D2C brands, including Himalaya Herbals, Symphony, Marico, Yoga Bar, and Rare Rabbit.

Using AI to automate, enhance and optimize marketing activities

Marketing Automation

Founded in 2021, Contlo offers a comprehensive set of marketing solutions that leverage GenAI technology for ecommerce and D2C brands. Its offerings include Autonomous Omni-Channel Marketing, enabling businesses to engage customers across major channels like email, SMS, Web Push, and Mobile Push,, with personalized campaigns. It provides Generative Customer Journeys, which utilize real-time AI-generated workflows based on recent interactions for optimized customer engagement. Contlo also offers AI-Powered Customer Segmentation for highly personalized interactions driven by behavioral data and demographics. The platform includes advanced analytics and reporting for data-driven decision-making and facilitates Autonomous Customer Engagement across social media channels like Facebook, Instagram, and WhatsApp.

Exploring the limitless possibilities of AI

Generative AI Applications

Exclusive: Contlo set to raise $12-15 Mn led by Premji Invest

Founded in 2021, Contlo provides an omnichannel marketing campaign automation platform specialized for ecommerce and D2C brands. The firm’s marketing automation solution enables brands to create, manage, and execute marketing campaigns across email, SMS, WhatsApp, mobile, and web push. The firm’s conversational SMS platform uses real-time behavioral targeting and automation to enable two-way real-time conversations at scale. The platform also leverages AI to provide AI-assisted real-time human support and other AI-enabled tools to personalize and automate campaigns. It also features a built-in customer data platform (CDP) to collect and unify customer data. The platform is also integrated with 200+ technologies including leading ecommerce platforms like Shopify, Magento, and BigCommerce as well as CRM platforms including Zendesk, Hubspot, and Gorgias. As of January 2023, Contlo’s solutions were used by 1,000+ ecommerce and D2C brands, including Himalaya Herbals, Symphony, Marico, Yoga Bar, and Rare Rabbit.Contlo’s native integrations with leading CRM platforms along with its omnichannel offering provide it with an edge over other marketing campaign automation startups. The firm claims that its solutions result in a 450% month-on-month increase in sales, a 200% reduction in software cost, a 125% improvement in open rates, and an 8% increase in ROI. Funding and financialsIn December 2022, Contlo raised <a href="https://sp-edge.com/updates/15273">USD 3.5 million </a>in seed funding, which was earmarked for product development, R&amp;D, global expansion, and to grow its global marketing agency-led partnership program. This follows USD 800,000 raised in a pre-seed round in January 2022.

<div>
 
 Outbrain is an algorithm-based content recommendation and discovery platform that curates native advertising content from the open web, providing personalized content for brands to increase customer engagement. Outbrain&rsquo;s customers include leading news media outlets such as CNN, MSN, and Sky News, serving more than a billion monthly users (by September 2021). Outbrain also allows content publishers to amplify its reach by supplying content to the platform. As of September 2021, customers could access 7,000+ online content sources including content by the Washington Post, Guardian, and BBC.&nbsp;
 
 
 Outbrain has been a pioneer in the content recommendation space and was the first to introduce an algorithm-based content recommendation in 2008. It was also the first to introduce a self-service platform for content recommendation in 2012. Outbrain has made a series of acquisitions over the years while making enhancements to its product offerings. In May 2021, it tested &ldquo;QualityRatings,&rdquo; a tool that implements quality guidelines for the content featured on its platform while using machine learning and AI to create a more personalized user experience. In April 2022, Outbrain&rsquo;s platform was 
 <a href="https://sp-edge.com/updates/9907">
 integrated with ID5
 </a>
 to provide a privacy-first customer identification solution. In September 2022, the firm launched 
 <a href="https://sp-edge.com/updates/13122">
 Keystone
 </a>
 , a business optimization solution for publishers. In November 2021, 
 <a href="https://sp-edge.com/updates/6992">
 Outbrain acquired vi
 </a>
 , a contextual video intelligence platform for USD 55 million to grow it's CTV and other display ads offerings. 
 
 
 Funding and financials
 
 
 Outbrain&rsquo;s revenue model is structured as a &ldquo;pay per click&rdquo; model with the revenue being shared with publishers of the content. In FY 2022, the firm 
 reported a revenue of USD 992.1 million (a 2% YoY dip). For the 
 <a href="https://sp-edge.com/updates/16860">
 full year of 2023E,
 </a>
 the firm expected to achieve a minimum Ex-TAC gross profit of USD 237 million and generate an adjusted EBITDA of at least USD 28 million. 
 
 
 Outbrain was listed on the NASDAQ in July 2021, where it raised USD 160 million at a valuation of USD 1.25 billion. Ahead of its listing, Outbrain also raised USD 200 million in the form of senior subordinated secured notes from Baupost Group. Since then the firms share price has fallen steeply, and as of July 2022 the firm was&nbsp; worth USD 300 million, equivalent to a ~75% drop in its value. In response, Outbrain is reported to have 
 <a href="https://sp-edge.com/updates/11880">
 shed ~3% of its total workforce
 </a>
 . 
 
</div>

Outbrain

<div>
 
 Marin Software is an adTech firm offering a suite of solutions for brands looking to conduct search, social media, and ecommerce advertising. The firm&rsquo;s &ldquo;MarineOne&rdquo; solution enables Brands to integrate their data under a single platform; coupled with machine learning tools, marketers can optimize ad spending across multiple platforms. In the case of search and social media advertising, Brands can increase their visibility across a number of search engines and social media platforms including Google, Facebook, and Apple Search Ads.&nbsp;
 
 
 In recent years the firm has been making enhancements to transform its Marine One Software as a complete marketing campaign management &amp; intelligence solution. In line with the firm expanded its ecommerce advertising solution capabilities by increasing the number of integrations to include Criteo&rsquo;s commerce media platform and Instacart&rsquo;s advertising platform. In 
 <a href="https://sp-edge.com/updates/12159">
 2022
 </a>
 , the firm rolled out a number of new product and features including 1) MarinOne bidding, the firm's ad bidding marketplace, 2) MarinOne support, to enable advertisers to improve ad performance with multi-edit ad scheduling solutions, 3) social rules engine, to help automate workflows, and 4) 
 <a href="https://sp-edge.com/updates/15019">
 Budget Optimizer
 </a>
 , an ad budget management solution. More 
 recently, in April 2023, the firm introduced an automation tool 
 <a href="https://sp-edge.com/updates/17565">
 &ldquo;MarinOne Scripts,&rdquo;
 </a>
 which integrates Python scripting with its MarineOne platform, providing marketers with customized and data-driven solutions to optimize campaigns.&nbsp;
 
 
 Key customers and partnerships
 
 
 As of October 2021, several brands from varied industries, including Nissan, American Eagle outfitters, and Harmony, use the firm&rsquo;s solutions.
 
 
 In 2021, the firm made a number of new initiatives in 2021, including an 
 <a href="https://sp-edge.com/updates/7635">
 integration with Amazon Ads
 </a>
 and a 
 <a href="https://sp-edge.com/updates/6973">
 partnership with CitrusAd 
 </a>
 to expand the ecommerce capabilities of its platform. More recently, in January 2023, the company announced an 
 <a href="https://sp-edge.com/updates/16172">
 integration with Yahoo
 </a>
 to broaden access to programmatic ad content. 
 
 
 Funding and financials
 
 
 Marin Software was listed on the NASDAQ in March 2013, raising USD 105 million and was valued at USD 432 million. However, since then the firm has been experiencing a decline in performance; in 2022, the firm recorded a revenue of 
 <a href="https://sp-edge.com/updates/16613?industryIds=62">
 USD 20 million (a 18% YoY drop)
 </a>
 compared to the ~USD 100 million revenue in 2016. The reasons analysts cite for this are 1) weaknesses in its search advertising model and 2) not selling digital ads, which is a growth area for lead generation firms.&nbsp;
 
 
 
</div>

Marin Software

<div>
 
 Founded in China, Terminus claims to have the first account-based marketing (ABM) platform that unifies the marketing and sales teams&rsquo; roles under a single platform. Terminus specializes in B2B marketing and, according to the firm, its &ldquo;Terminus Data Studio&rdquo; has one of the largest B2B account databases, which by September 2021, covered more than 70 million businesses. Terminus&rsquo;s customer data platform (CDP) is fully integrated with its marketing automation platform, through which teams can run multi-channel targeted campaigns across many channels including email, ad networks, live chat, and the web. This can then be analyzed with Terminus&rsquo; suite of analytics and attribution tools. In March 2023, the firm 
 <a href="https://sp-edge.com/updates/17406">
 launched Prospect Engine,
 </a>
 a new data solution, to help users identify high-quality accounts and contacts displaying buying signals. 
 By September 2021, Terminus served more than 1,000 customers, including Salesloft, Foundry, and Quantum Workplace.
 
 
 According to a study done by Forrester (in Q2 2020), Terminus has been recognized among the ABM platform leaders. 
 
 
 Through a series of acquisitions, Terminus has transformed into a marketing cloud platform offering a range of services. Its two latest acquisitions took place within 12 months. In November 2020, it acquired Growflare, a lead generation and account-based intelligence platform catering to B2B startups, followed by B2B CDP Zylotech in September 2021. Terminus hoped to capitalize on these to build the most comprehensive ABM platform on the market.
 
 
 Funding and financials
 
 
 Terminus raised USD 50 million in debt financing from CIBC innovation banking in November 2021. The funding was used to support international expansion, product development, and further acquisitions. In February 2021 when it raised USD 90 million in Series C funding, it was valued at approximately USD 400 million.
 
</div>

Terminus

<div>
 
 Founded in France, Brevo 
 <a href="https://sp-edge.com/updates/18241">
 (formerly Sendinblue)
 </a>
 began as an email marketing automation platform catering to small and medium-scale businesses (SMB). It has since extended its services to become an all-in-one marketing platform catering to 300,000+ customers across 180 countries by end December 2022. The range of services found on Brevo&rsquo;s platform includes email and SMS marketing, customer relationship management (CRM) tools, landing page creation, and Facebook ad management, among others. In November 2022, the firm launched an 
 <a href="https://sp-edge.com/updates/14388">
 integrated meetings solution
 </a>
 that brings together scheduling, video conferencing, and payment solutions. In March 2023, the company 
 <a href="https://sp-edge.com/updates/17462">
 unveiled &ldquo;Conversations&rdquo;
 </a>
 to manage customer conversations across messaging channels in one centralized location.
 
 
 Brevo&rsquo;s platform is compared with other well-known competitors such as Mailchimp and Hubspot and is commended for its live support and fair pricing, making it a strong contender in the SMB space.&nbsp;
 
 
 The company has expanded its product offering through a series of acquisitions during 2021-2022. Brevo acquired three firms in September 2021 for USD 47 million: 1) Metrilo, a provider of customer analytics and marketing services for ecommerce stores, 2) Chatra, a live chat messenger app for increasing online sales, and 3) PushOwl, a customer re-engagement website that uses web-based push notifications. In March 2022, the firm 
 <a href="https://sp-edge.com/updates/9009">
 acquired MeetFox
 </a>
 , a meeting scheduling and video conferencing platform. In September 2022, the company 
 <a href="https://sp-edge.com/updates/13360">
 acquired Yodel.io,
 </a>
 an Austrian cloud-based phone system provider, to enable additional customer touchpoints, and reduce the overall digital marketing spend for SMBs. In February 2023, the firm 
 <a href="https://sp-edge.com/updates/16271?industryIds=62">
 acquired Captain Wallet,
 </a>
 a mobile wallet marketing platform, to broaden its reach internationally. In December 2023, 
 Brevo
 acquired 
 <a href="https://sp-edge.com/updates/24833">
 WonderPush and Octolis,
 </a>
 two customer interaction platforms, to expand its CRM capabilities.
 &nbsp;
 
 
 Funding and financials&nbsp;
 
 
 Brevo raised USD 160 million in its Series B round in September 2020 with participation from Bridgepoint, Bpifrance, Blackrock, and Partech. The firm planned to utilize the funds to increase its presence in the US, where it has experienced a 100% YoY growth since 2018. 
 
 
 The firm achieved 
 <a href="https://sp-edge.com/updates/15834">
 USD 100 million in Annual Recurring Revenue (ARR)
 </a>
 at the end of 2022 while maintaining a positive EBITDA position.&nbsp;
 
</div>

Brevo

Acquia provides a digital experience platform (DXP) to support medium to large enterprises that use Drupal, an open-source content management system (CMS) that provides the back-end infrastructure for websites and by September 2021, powered approximately 2.1% of websites on the internet. The core product offered by Acquia is a marketing cloud that provides a full suite of services to manage the customer journey. The platform features a customer data platform (CDP), unifying data across multiple sources; sales automation tools to deliver personalized marketing campaigns across multiple delivery channels; marketing campaign management tools to manage distributed marketing teams; and a content management platform to organize and monitor content.Having been built on the Drupal framework, which does not require any programming skills to implement, Acquia’s marketing cloud claims to be more accessible and agile than enterprise cloud solutions provided by incumbents such as Adobe and Oracle. In 2021, Gartner’s Magic Quadrant report named Acquia a leader in DXP platforms, while a study done by Forrester (in July 2021) found that customers of Acquia’s DXP solutions experienced a payback on their investment in less than six months, generating an average return on investment (ROI) of 589% over three years.Acquia has made several investments and enhancements to its DXP platform. In January 2021, Acquia, in partnership with Commercetools and Lucidworks, launched “Acquia Digital Commerce,” a service for creating personalized digital shopping experiences for customers. The firm has also added a number of self-serve features to its CDP such as <a href="https://sp-edge.com/updates/11422">“right to erasure” </a>to bolster the privacy and security features of its platform to cater to enterprise users. In May 2024, Acquia announced the launch of its enhanced digital experience platform, <a href="https://">Acquia Digital Experience Optimization (DXO),</a> which optimizes digital marketing spend by improving the performance of digital experiences. In September 2021, Acquia acquired Widen Enterprises, a digital asset management (DAM) and product information management (PIM) software company, for an undisclosed amount. As a result, customers can have a fully integrated experience on the platform, while the acquisition also added a further 700+ customers. In November 2023, the company acquired Monsido, a website accessibility and optimization solution from CivicPlus, to expand its platform capabilities.Key customers and partnershipsBy September 2021, Acquia counted one in four Fortune 500 companies, including Johnson &amp; Johnson, Bayer, and Xerox, among its customers.In June 2022, Acquia <a href="https://sp-edge.com/updates/11352">partnered with Workato </a>(enterprise-level workflow automation platform) to integrate with Acquia’s CDP to expand enterprise use of the platform. The integration added 100+ technology integrations compatible with Acquia’s marketing cloud.Funding and financialsAcquia was acquired by Vista Equity Partners in September 2019 for USD 1 billion.

Acquia

Firms positioned as an 'all-in-one' marketing platform,  providing a variety of functions across the MarTech stack

Startups providing platforms for planning and managing marketing campaigns.

Startups offering tools for finding and attracting potential customers with targeted ads.

Startups providing tools to automate the execution of marketing campaigns across varied channels.

Startups providing tools for gathering, cleaning and enhancing customer data to provide deep analytics.

Uses AI/ML to enable marketing automation, making it a core part of many companies' products

Metaverse advertising is being explored by AdTech segments for in-game advertising

Personalization tools are mainly used in AdTech and marketing campaign automation

Marketing automation provides measurement and attribution solutions to measure marketing effectiveness

The in-game advertising segment is in development and has a niche relevance to this area

Founded in 2021, Contlo offers a comprehensive set of marketing solutions that leverage GenAI technology for ecommerce and D2C brands. Its offerings include Autonomous Omni-Channel Marketing, enabling businesses to engage customers across major channels like email, SMS, Web Push, and Mobile Push,, with personalized campaigns. It provides Generative Customer Journeys, which utilize real-time AI-generated workflows based on recent interactions for optimized customer engagement. Contlo also offers AI-Powered Customer Segmentation for highly personalized interactions driven by behavioral data and demographics. The platform includes advanced analytics and reporting for data-driven decision-making and facilitates Autonomous Customer Engagement across social media channels like Facebook, Instagram, and WhatsApp.In March 2023, the firm introduced Brand AI Model, an AI-driven content tool that allows businesses to craft personalized GenAI models aligned with their brand attributes, along with the AI Marketer, a user-friendly conversational interface designed for marketers to execute various marketing tasks. The platform is also integrated with 200+ technologies, including leading ecommerce platforms like Shopify, Magento, and BigCommerce, as well as CRM platforms like Zendesk, HubSpot, and Gorgias. As of August 2023, Contlo’s solutions were used by 1,000+ ecommerce and D2C brands, including Himalaya Herbals, Symphony, Marico, Yoga Bar, and Rare Rabbit.

Forethought offers a unified customer support platform based on generative AI. Its primary product is “SupportGPT,” a conversational AI chatbot that can build workflows, resolve queries, assist human agents, and fill knowledge gaps. The company targets ecommerce, FinTech, SaaS, and travel business areas.&nbsp;Forethought’s solutions include:1) Solve: A generative AI chatbot that independently handles simple but repetitive customer service tickets. The AI automatically analyzes historical customer service logs and knowledge documents to generate responses.&nbsp;2) Assist: Assists human agents by automatically generating responses to end users based on conversation history, provides context by analyzing past tickets, and draws on&nbsp; knowledge articles to help resolve queries.3) Triage: Analyzes ticket details and historical data to prioritize and route tickets to the correct agents4) Discover: Analyzes customer service history to generate new knowledge articles or recommend new workflows where gaps existForethought also offers a platform called “SupportGPT Playground,” which allows customers to train and experiment with SupportGPT using their own data. In September 2023, the company launched Autoflows that uses natural language prompts to undertake a series of tasks in order to automate customer service interactions.&nbsp;As of April 2024, Forethought’s solutions were available for integration on several customer service platforms, including Zendesk, Salesforce, ServiceNow, Freshdesk, Dialpad, Hubspot, AWS, and Talkdesk.The platform leverages <a href="https://sp-edge.com/companies/362567">OpenAI</a>’s large language models (LLMs), using the same technology as ChatGPT, along with its own algorithms to limit the data that the AI model can access. This reduces the possibility of completely incorrect responses (hallucinations)—a documented issue with unconstrained LLMs such as ChatGPT. It does this by using the algorithms to generate a query that is submitted to the large AI model as a guide, which allows responses to be more specific to a customer’s workflow.Key customers and partnershipsAt its launch in March 2023, its customers included Kickfin and Upwork. As of April 2024, Forethought’s customers included Lime, iFIT, Achievers, Q4 Inc., Etekcity, Beeline, Uncommon Goods, Spoonflower, Kajabi, PDQ, Desire2Learn, and Thumbtack.In December 2021, Forethought partnered with academic research center Mila to conduct further research in AI and ML fields to enhance customer experience. Funding and FinancialsIn December 2021, Forethought raised USD 65 million in a Series C funding round led by Steadfast Capital to accelerate growth. Total raised funding stood at USD 92 million as of April 2023. In 2021, the company reported an increase in annual recurring revenue (ARR) by 5x.&nbsp;

Forethought

Got It AI has developed a ChatGPT-like conversational chatbot for enterprise Q&amp;A applications. Its solutions include:1)&nbsp; CX Autopilot: A virtual agent solution that analyzes an organization’s customer service articles or external knowledge sources to provide accurate conversational support in customer service and employee workflow applications&nbsp;2) AutoFlows: A tool that helps analyze customer service voice, chat logs and other data to identify the dialogue paths in a given workflow and build them into a virtual agent. AutoFlows requires no code; integration with customer systems is assisted by a human team3) Hallucination Manager:&nbsp; A tool that can identify if an AI is “hallucinating,” a common issue with large language models (LLMs) causing incorrect response generation. Truth Checker is able to detect when a response generated for a customer query is irrelevant or entirely incorrect, preventing the response from being delivered to the user and providing links to knowledge articles, if so.&nbsp;For customers unwilling to use a large open-source LLM via an API or those that are unable to operate an expensive LLM on-premises, Got It offers its own proprietary Enterprise Language Model Architecture (ELMAR). Launched in March 2023, ELMAR is smaller than models like GPT-3 and can be run on readily available hardware. Combined with input scanning and Truth Checker AI, ELMAR is able to match larger models for accuracy in narrower enterprise workflows, such as customer Q&amp;A.Key customers and partnershipsGot It AI’s customers included crowdfunding website Indiegogo and baby care product brand Frida (June 2022).In October 2023, Got It AI partnered with <a href="https://sp-edge.com/updates/22708">NVIDIA</a> AI Solutions to integrate its ELMAR platform with NVIDIA's AI technologies.Funding and financialsGot It AI has raised a total of USD 22.5 million in funding as of April 2023 across several rounds and emerged from stealth in June 2022. Got It AI’s co-founder and venture capitalist Peter Relan has participated in several of the firm’s funding rounds.

Got It AI

Persado is a “motivation” platform generating marketing content using machine learning. The platform recognizes different customers based on their reactions to language and uses those insights to generate personalized content that engages across all channels (web, email, ads, etc.) Persado’s use cases include:1) Personalization: Identifying what content will motivate each customer to generate personalized messaging across all marketing channels2) Acquisition: Using personalized messaging for higher conversion rates in customer acquisition campaigns3) Onboarding: Personalizing content for each individual and engaging customers from the day of acquisition4) Retention: Keeping customers engaged using personalized messaging for renewals, loyalty programs, and upgrades5) Pre-collections: Promoting on-time payments using encouraging language and providing clear instructions6) Customer service: Encouraging customers to follow self-service promptsIn August 2023, Persado launched <a href="https://sp-edge.com/updates/21089">“Essential Motivation”, </a>to help marketers create emotionally resonant messages, to drive customer engagement and conversion rates. The company unveiled <a href="https://sp-edge.com/updates/27700">new features </a>to this in March 2024, including new product descriptions, segment personalization, brand alignment scores, and web copy optimization, aimed at improving marketing content effectiveness.The Persado platform, based on a proprietary language model, uses a large consumer behavior database of historical interactions (1.2 billion consumers and over 100 billion interactions as of April 2024) to determine what qualities of a message appeal to consumers. Given a set of keywords as input, it leverages deep-learning transformer models to generate messages that are most likely to bring conversions, ensuring the content is in line with a customer’s brand using specially trained language models.Over time, Persado uses machine-learning experimentation and decision-making to identify how messages cause each consumer to behave, enabling additional personalization for each future communication. The platform can also directly integrate with customer data platforms (CDPs) to leverage consumer language profiles.Persado also integrates with common marketing tools to fit into marketing teams’ workflows, providing detailed dashboards and analytics to visualize the impact of each piece of content.The company claims that its solution can increase ecommerce revenue by 3%–5%.Key customers and partnershipsPersado partnered with digital journey continuity platform Namogoo in May 2023, integrating its dynamic motivation platform with Namogoo’s customer intent and segmentation database to allow ecommerce stores to dynamically adapt their messaging for individual customers. In March 2024, it partnered with <a href="https://sp-edge.com/updates/27701">Bounteous x Accolite </a>to leverage Persado's language knowledge base and GenAI tools to enhance commerce and marketing experiences across diverse sectors.Persado’s customers as of April 2023 include Vanguard Group, Marks &amp; Spencer, Chase Bank, Emirates NBD, and Vodafone.

Persado

Founded in 2022, SellScale is a GenAI-driven sales and marketing outbound platform that streamlines sales communication, which originated during the founders' work on the <a href="https://www.dailydropout.fyi">DailyDropout.FYI</a> newsletter. This led to SellScale’s evolution into a comprehensive solution, where sales development representatives (SDRs) utilize it to train GPT-3 and other language models using their top-performing outbound emails. It then customizes these emails using data from CRMs and 40+ (December 2022) data sources, including social media, RSS feeds, and articles. The platform optimizes sales workflows by prioritizing prospects, streamlining follow-ups, enabling multi-threaded engagement (generating leads from multiple contacts), and automating scheduling. It also integrates with tools like Gmail, Outreach.io, Apollo, LinkedIn, and Zapier, as well as CRMs like HubSpot and Salesforce, to improve workflow efficiency.The platform claims to execute speed-to-lead processes within minutes, compared to the industry standard of 2.75 days.Key customers and partnershipsThe firm's solutions are specialized for SDRs across healthcare, FinTech, technology, and business consulting, where the firm offers specialized targeting and playbooks for the respective industries by leveraging industry-specific data. As of April 2024, its customers included Worley, Bruinen, Videra Health, and NewtonX.

SellScale

DeckRobot is a platform compatible with Microsoft PowerPoint that leverages AI to transform raw slides into enterprise-ready presentations. DeckRobot AI transforms draft slides into professional, on-brand slides by adapting graphics from a vast library of slide examples. Users can apply an unlimited number of styles to any slide deck, including old documents, client materials, or web-sourced slides.&nbsp; DeckRobot offers enhancements for individual slides, such as adding approved icons and images, object alignment, slide resizing, and text validation through AI checks. DeckRobot's plugin acts as a time-saving tool for PowerPoint users, reducing manual work and potentially saving up to 80% of working time. The plugin emphasizes creating visually appealing presentations that adhere to company brand guidelines while maintaining content quality.&nbsp; Key customers and partnerships&nbsp; As of April 2024, the company reportedly worked with 70% of the largest consulting and audit companies. .

DeckRobot

Companies that offer solutions to generate personalized marketing content including blogs, social media posts, ads, emails, website landing pages, product descriptions for ecommerce optimization, and other content for marketing campaigns.

Companies that offer solutions to generate 3D designs and digital assets (including product prototypes, artwork, novels, and interior spaces) from text prompts or uploaded images.

Companies that offer solutions to improve business processes including task automation, facilitating employee training, making resources available for employees to improve knowledge, and providing information to better respond to customer queries efficiently. Also includes solutions targeting customer analysis and strategy formulation.

Companies that provide personalized learning experiences for users to improve language skills, literacy, critical thinking, and writing skills; companies that extract data to compile and summarize research documents and podcasts as well as those that offer information gathering and analysis solutions for finance/investments.

Companies that offer AI solutions to create music, movies, and online games.

Companies that offer natural language conversational chatbots providing answers for queries instead of links.

Companies that use AI to generate code in any programming language based on human language description. Also includes companies that can generate synthetic data based on the information available (like text, images, and video data) to facilitate better data analytics and develop accurate machine learning models with synthetic training data.

Generative AI applications are built on foundation models that are trained using advanced ML models

The technology allows the creation of digital avatars and virtual games

All companies within the space offer a product or service based on generative AI

The technology allows the creation of personalized content

Some applications leverage NLP to train models to process and respond to language-based prompts

Generative AI applications are built on in-house or third-party foundation models

Contlo

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