Mirta

Mirta is an ecommerce platform that aims to connect artisans from Italy and around the world with global boutiques and consumers. Founded in 2019 by Martina Capriotti and Ciro Di Lanno, Mirta enables artisans to focus on product development and production while the company handles operations, logistics, digital marketing, and customer service.

The platform operates on a sustainable business model with no overproduction, as artisans create products after they are ordered. This allows for a highly engaging experience where customers can appreciate the craftsmanship and slow fashion ethos. Mirta curates a selection of unique, high-quality products from artisans, ranging from leather goods and cashmere to other handcrafted items.

In October 2021, Mirta launched a second platform, Mirta Wholesale, to digitize and streamline the process of connecting artisans with independent boutiques seeking exclusive products. As of 2022, Mirta had over 200 Italian artisans on the platform, serving approximately 1,000 boutiques and more than 20,000 end customers, primarily in the US, Asia, and Northern Europe.

Mirta's mission is to revolutionize the luxury industry by shifting the focus from brands to people, providing access to a global ecosystem of artisanal products and preserving local heritage and craftsmanship. In December 2022, the company raised EUR 5 million in funding to accelerate its growth and expand its technology offerings for artisans and boutiques.