After.com

Overview
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End-of-life planning
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Founded in 2020, After.com is a technology-driven company that provides affordable and convenient online cremation and funeral services. It offers an internet-first experience that enables families to pre-plan or arrange cremation and funeral services online without the need to visit a physical funeral home. After.com's business model streamlines the process, providing simplicity and cost savings to families during a difficult time.

Additionally, the company offers services with regard to pre-planning insurance, secure storage of remains, conducting funeral services, cremation, and handling all necessary paperwork, including securing death certificates.

The company operates on both a fee-per-service model, charging users based on packages in the event of a loved one’s passing, and a subscription model, where users can pay a monthly rate for a funeral package until the full value of the service has been paid for. As of July 2024, the company’s packages ranged from USD 895 to USD 1,595.


Key customers and partnerships

In December 2022, After.com reported over 400% YoY revenue growth, having expanded its operations to three states and four markets within 18 months after initially launching as a pilot in Phoenix, Arizona.

HQ location:
560 S 100 W Suite 21 Provo UT USA
Founded year:
2020
Employees:
11-50
IPO status:
Private
Total funding:
USD 16.1 mn
Last Funding:
USD 10.0 mn (Series A; Jun 2024)
Last valuation:
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