HolyWally is a white-label digital wallet platform that enables businesses to rapidly develop and launch their own customized mobile wallets. Headquartered in Singapore, the company was founded in 2020 by Veljko Vasic, John Rutledge, and Ivan Bajalovic. HolyWally's Wallet-as-a-Service (WaaS) solution empowers organizations to enter the mobile payments market with reduced costs, faster time-to-market, and increased revenue opportunities.
The platform offers a library of reusable mobile components and integrations with various fintech partners, allowing businesses to create personalized digital wallets tailored to their specific needs. HolyWally's human-centric design approach ensures exceptional user experience for customers. The company's flexible and scalable architecture enables businesses to launch their digital wallets within weeks and scale rapidly in a matter of months.
In February 2022, HolyWally secured a USD 1.4 million pre-seed funding round led by M-DAQ, a prominent Singaporean fintech firm. The investment supported the expansion of HolyWally's research and development efforts, team growth, and commercialization initiatives to meet rising market demand. The company had established partnerships with industry leaders like Visa and Microsoft, further enhancing its platform's capabilities.
In April 2023, HolyWally chose Lisbon, Portugal, as the location for its European headquarters and research and development center. The company joined the scaling up program run by the Unicorn Factory Lisboa, solidifying its commitment to expanding across the continent. HolyWally was acquired by a leading global financial services firm in October 2023, further bolstering its position in the digital wallet space.
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