Based in California, Martie is a women-founded online grocery platform that redistributes excess but perfectly good, branded pantry staples to consumers at a 40%–70% discount. Its web-based platform was launched in November 2021, consisting of more than 400 stock-keeping units, with over 300 brands covering a range of pantry staples, including cookies, coffee, nut butter, and condiments.
The consumers can sign up for free and use the Martie platform to purchase excess food that would otherwise go to waste. The company also has a hotline for customers who are uncomfortable placing online orders. Martie planned to operate only in California in Q4 2021 with expectations to gradually expand nationwide with a larger portfolio of brands and suppliers.
Alongside the launch of its platform, the company raised USD 3 million in a seed funding round led by Upfront Ventures in November 2021. The company reported that the raised funds were allocated to hire new employees, improve its website platform, and reach more customers.
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