Pineapple Financial is a Canadian mortgage technology and brokerage company. In September 2024, the company launched Pineapple Insurance, focusing on life, creditor, and disability insurance products integrated with mortgage transactions. The insurance contracts are owned by clients rather than lenders, featuring fixed premiums and coverage that continues beyond the mortgage term. As of September 2024, Pineapple Insurance operated as a managing general agent (MGA) in Ontario, Manitoba, British Columbia, and Alberta.
Key customers and partnerships
In July 2024, the company partnered with Walnut Insurance to integrate Property and Casualty (P&C) insurance products into its mortgage platform. This enabled automated insurance quotes during mortgage transactions and allowed brokers to receive referral compensation while addressing mandatory insurance requirements for Canadian mortgages.
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