Interior Define

Interior Define is a direct-to-consumer furniture company that offers customizable designs across various categories, including living, dining, bedroom, and office furniture. The brand allows customers to personalize their furniture by choosing from a range of fabrics, finishes, configurations, and aesthetic details. Interior Define promotes sustainable and ethical manufacturing practices, with a focus on crafting American-made products by skilled artisans.

One of Interior Define's flagship products is the Sloan sofa line, which encompasses sectionals, sleepers, and settees that can be customized with different fabrics, cushions, and leg shapes. While the brand boasts a wide range of customization options, customer reviews have highlighted inconsistencies in product quality, with common complaints about sagging cushions, ripped seams, and scratches on wood frames.

In recent years, Interior Define pursued an ambitious retail expansion strategy, aiming to open over 30 brick-and-mortar stores across the US by the end of 2022. However, the company faced severe financial hardships, leading to delays in order fulfillment and a subsequent decision to liquidate parts of the business and sell the brand to a third-party buyer.