Peterson Ventures is an early-stage venture capital firm focused on SaaS, digital commerce, and healthcare. They provide seed funding to entrepreneurs looking for a partner to help solve the challenges that accompany rapid growth.

Peterson Ventures

Augusta Investments

Otter Rock Capital invests in exciting, fast-growing, early-stage companies.

Otter Rock Capital

Great Oaks is an early-stage venture investment firm that invests in seed and series a investments in tech-based startups. It was founded in 2005 and is headquartered in New York.

Great Oaks Venture Capital

Breakout Capital is a fintech company that provides simple and straightforward working capital solutions to small businesses.

Breakout Capital

Pritzker Group Venture Capital helps entrepreneurs build market-leading technology companies at every stage of their growth. Since its founding in 1996, the firm has worked side-by-side with entrepreneurs at more than 100 companies, building partnerships based on trust and integrity. Its proprietary capital structure allows for tremendous flexibility, and our experienced team of investment professionals and entrepreneurs offers companies a vast network of strategic relationships and guidance.  Successful exits in recent years include Fleetmatics (NYSE: FLTX), SinglePlatform (acquired by Constant Contact), Zinch (acquired by Chegg), Playdom (acquired by Disney), LeftHand Networks (acquired by Hewlett-Packard), and TicketsNow (acquired by Ticketmaster).

Pritzker Group Venture Capital

Listen is a consumer-only venture capital firm focused on backing and building the brands of tomorrow.

Listen

Bridge Investments is a Chicago-based venture capital firm focused on early to mid-stage companies. We seek out talented management teams of companies with clear growth potential, apply a disciplined and analytical approach throughout the transaction and portfolio management processes, and work in collaboration with management throughout the investment horizon. We understand and have experienced the unique challenges that businesses face during their various stages of development. We have found that certain fundamental principles from mature businesses can be applied to venture-stage opportunities to more quickly achieve profitability. Conversely, the progressive and innovative qualities of venture businesses can be applied to later stage enterprises to help ignite growth. We focus on industries where we have direct experience and relationships: tech-enabled services, SaaS, and consumer/digitally native brands, among others.

Bridge Investments

Founded in 2016, Fifth Wall, a Certified B Corporation, is the largest venture capital firm focused on technology for the global real estate industry. With approximately $3.0 billion in commitments and capital under management, Fifth Wall connects many of the world's largest owners and operators of real estate with the entrepreneurs who are redefining the future of the Built World. Fifth Wall is backed by a global mix of more than 90 strategic limited partners (LPs) from more than 15 countries, including BNP Paribas Real Estate, British Land, CBRE, Cushman & Wakefield, Host Hotels & Resorts, Kimco Realty Corporation, Lennar, Lowe's Home Improvement, Marriott International, MetLife Investment Management, Related Companies, Starwood Capital, Toll Brothers, and others. Fifth Wall believes this consortium represents one of the largest groups of potential partners in the global Built World ecosystem, which can result in transformational investments and collaborations with promising portfolio companies. For more information about Fifth Wall, its LPs, and portfolio, visit www.fifthwall.com.

Fifth Wall

IrishAngels is an early-stage venture firm focused on funding the most promising startups across the US. We invest in pre-seed and seed stage startups and leverage our active network to add value to the companies we fund. All investors have a link to the University of Notre Dame but we do not exclusively fund founders with Notre Dame connections. We invest in B2B SaaS, consumer, and medical companies.

IrishAngels

Chaifetz Group is a venture capital and private equity firm specializing in early and mid-stage growth companies. Led by entrepreneur and investor Dr. Richard A. Chaifetz, Chaifetz Group has an established track record of building businesses and working with management teams to create lasting value. Chaifetz Group was founded in 2012 and is based in Chicago, I.L.

Chaifetz Group

50 South Capital is an alternatives asset management firm designed to meet the core strategic needs of investors seeking access to hedge funds, private equity, and real assets solutions.  50 South Capital is a wholly-owned subsidiary of Northern Trust Corporation.

50 South Capital

Interior Define

Interior Define (ID) is a pioneering digitally-native and vertically-integrated furniture brand, offering the most compelling and in-depth custom furniture experience in the middle of the market. ID makes customization easy: sofas may be tailored by size, fabric, configuration, leg style, and sit, providing an experience akin to high-end custom brands. Since every sofa (and now beds and dining) is made to order, inventory overhead is all but eliminated, allowing the brand to sell at accessible, middle market prices. This creates a unique customer experience further highlighted by complimentary white glove delivery, a standard 365-day return policy, and high-touch shopping process. Online, customers can view all pieces and custom options in 360 degrees, and order free fabric swatches to explore the product in home. Customers can also use ID's augmented reality (AR) app to view furniture and fabrics in their homes. Though a digitally-native brand, at ID's Guideshop locations, guests can experience firsthand the unique sit and style of each sofa and receive one-on-one consultations with expert team members.  ID Guideshop locations can be visited in New York (Soho), Chicago (Lincoln Park), San Francisco (Hayes Valley), Los Angeles (Fairfax, La Brea), Boston (Back Bay), and Austin (Domaine Northside).

Interior Define is a direct-to-consumer furniture company that offers customizable designs across various categories, including living, dining, bedroom, and office furniture. The brand allows customers to personalize their furniture by choosing from a range of fabrics, finishes, configurations, and aesthetic details. Interior Define promotes sustainable and ethical manufacturing practices, with a focus on crafting American-made products by skilled artisans.

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Technology to customize and procure furniture

Furniture Tech

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Interior Define is a direct-to-consumer furniture company that offers customizable designs across various categories, including living, dining, bedroom, and office furniture. The brand allows customers to personalize their furniture by choosing from a range of fabrics, finishes, configurations, and aesthetic details. Interior Define promotes sustainable and ethical manufacturing practices, with a focus on crafting American-made products by skilled artisans.
One of Interior Define's flagship products is the Sloan sofa line, which encompasses sectionals, sleepers, and settees that can be customized with different fabrics, cushions, and leg shapes. While the brand boasts a wide range of customization options, customer reviews have highlighted inconsistencies in product quality, with common complaints about sagging cushions, ripped seams, and scratches on wood frames.
In recent years, Interior Define pursued an ambitious retail expansion strategy, aiming to open over 30 brick-and-mortar stores across the US by the end of 2022. However, the company faced severe financial hardships, leading to delays in order fulfillment and a subsequent decision to liquidate parts of the business and sell the brand to a third-party buyer.

Casper Sleep Inc. is an award-winning sleep company known for its design-driven products, unparalleled customer support, and seamless shopping experience. The company has revolutionized the mattress industry by offering a direct-to-consumer model, allowing customers to purchase affordable, high-quality mattresses online and have them delivered in a compact box.
Casper's mattresses are designed with three core principles in mind: cooling, support, and comfort. The company's research and development arm, Casper Labs, obsessively engineers its sleep offerings, including mattresses, pillows, bedding, and furniture. In January 2024, Casper unveiled a new line of mattresses reflecting the most up-to-date needs of customers, set to launch in February 2024.
Casper operates on a subscription-based model, where customers can purchase products directly from their ecommerce platform or through authorized retail partners. The company offers a 100-night risk-free trial, allowing customers to return the mattress if unsatisfied, and has it donated to charity or recycled. As of October 2019, Casper served over 1 million customers across eight countries and generated USD 439 million in revenue for the year.

Casper

MADE is a pioneering, family-founded British business dedicated to designing and manufacturing high-end, contemporary furniture. Their pieces are meticulously crafted from sustainable materials like solid wood sourced from European managed forests and estates with proper certifications. MADE embraces innovative technologies and continuously refines its practices to minimize environmental impact, aiming for low resource consumption, reduced emissions, and minimal waste disposal.
The company utilizes its own timber and sawdust waste to heat its factory, offers reupholstery services to extend furniture lifespan, and uses recyclable packaging materials. By producing furniture made-to-order, MADE ensures a respectful approach to resource utilization. With an internal Environmental Management system and ISO14001 accreditation, the brand maintains ethical working practices and a commitment to reducing harm to the environment, achieving the highest 'A' level rating on its Energy Performance Certificate (EPC).

MADE

Simba Sleep is a British company that manufactures mattresses, mattress toppers, and other bedding products. Its flagship product is the Simba mattress, designed using data from over 10 million sleepers and featuring 2,500 conical pocket springs combined with responsive memory foam. Simba utilizes advanced technologies like open-cell foam structures and graphite-infused cooling layers to enhance breathability and temperature regulation.
The company sources materials from local UK suppliers and manufactures its products in Yorkshire and Derbyshire. Simba emphasizes environmental sustainability by using eco-friendly materials and processes. Its mattresses are designed to adapt to different body types and sleeping positions, providing optimal comfort and support.
As of 2024, Simba has achieved sales of over 750,000 sleep products worldwide and has amassed over 200,000 reviews with an average rating of 4.76 stars. The company offers a 200-night trial period and a 10-year warranty on its mattresses.

Simba Sleep

Havenly is an online interior design service that provides professional design assistance to customers across the US. It connects customers with vetted interior designers who create customized design plans based on the customer's style preferences, space, and budget. The service offers two main packages - the Havenly Mini (USD 79) for a room refresh, and the Havenly Full (USD 129) for a complete room redesign.
The design process begins with a style quiz to determine the customer's design aesthetic. Customers are then matched with a designer based on their preferences, and they collaborate through an online platform. The designer shares initial concept boards, which the customer can provide feedback on, leading to a final design with a layout plan, 3D renderings (for the Full package), and a curated shopping list for purchasing furniture and decor.
Havenly's strength lies in its ecommerce integration, allowing customers to conveniently purchase the recommended products directly through the platform. The company partners with over 200 retailers to offer a wide range of furniture and decor options across various styles and price points. In February 2022, Havenly acquired The Inside, a direct-to-consumer home furnishings brand offering customizable furniture, expanding its product offerings.
In May 2022, Havenly introduced in-person design services in select US markets, combining virtual tools like 3D renderings with hands-on consultations and styling by designers. This expansion aligned with the company's mission to make interior design more accessible and personalized.

Havenly

GAIA is a leading Mexican furniture manufacturer renowned for its commitment to sustainability and environmental protection. The company is the first in Mexico to develop furniture using certified wood sourced from sustainable forests, steering clear of materials like MDF. GAIA's product line encompasses a diverse range, including sofas, chairs, dining sets, tables, beds, wardrobes, and more, catering to residential and commercial spaces alike.
The brand prides itself on offering high-quality, natural designs that prioritize functionality and durability. GAIA's philosophy revolves around creating innovative, eco-friendly products that can be recycled, thereby minimizing their environmental impact. In addition to its nine branches across Mexico, the company has forged partnerships with local NGOs, further solidifying its dedication to sustainability.
GAIA has pioneered a new concept of modularity for its bathroom furniture line, enabling customers to customize and compose their desired solutions from various components. This approach allows for tailored aesthetics by selecting from nine distinct front panel designs, including Simple, Natura, Twist, Robin, Orizzonte, Auto, Wave, Domino, and Garden. Customers can independently create and price their ideal furnishing solutions, ensuring a personalized experience.
The company's recent catalogue expansion introduced a range of vanity unit configurations, with options for drawer modules, door modules, open compartments, and side modules. GAIA offers a versatile selection of countertop materials, including polished or matte white ceramic, crystal glass, matte resin, marble, and wood, catering to diverse design preferences.
In February 2021, GAIA unveiled its flagship store in Mexico City's Colonia Roma area, a vibrant cultural and commercial hub. The store's façade features a striking design with hand-made black concrete panels and steel beams, creating a dynamic interplay of light and shadow.

GAIA

Includes companies that offer furniture for a monthly rental, offered on a subscription basis or rent-to-own basis

Companies that develop customized furniture based on specifications (material, color, design, etc.) selected on the website by the customer

Companies that develop IoT-enabled furniture, usually controlled via a mobile app (e.g., an app-controlled bed that allows users to customize bed settings, create lighting scenarios, open safe drawers, etc.)

Companies that provide an online marketplace for P2P and B2B2C buying and selling for both used and new furniture

Companies that offer ready-made furniture sold directly through the website

Companies that offer virtual interior design solutions to design spaces, including furniture. These companies also typically offer furniture sourcing, installation, and coordination activities

Companies that develop lego-like and modular furniture systems that are easy to assemble and disassemble. Also includes space-saving expandable furniture systems

Customized furniture based on specifications selected on the website by the customer or virtual designs

IoT-connected furniture typically with the option of control through a mobile app

Furniture rental platforms that offer furniture on subscription basis or rent-to-own basis

Some companies offer IoT-connected furniture with the option of control through a mobile app

Interior Define

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