Sweden-based Circulate is a sustainable packaging marketplace for suppliers worldwide. The company serves as a one-stop platform connecting companies with verified and certified suppliers offering eco-friendly packaging solutions across different categories. With a focus on making packaging sourcing easy, Circulate offers a curated selection of products, such as mailer bags, boxes, tubes, tote bags, protection, and labels, all designed to meet strict sustainability criteria. The platform also offers services such as a Personalized Packaging Advisor (PACO) to guide users in selecting the right packaging for their needs, an online store for convenient browsing and purchasing, and a sourcing tool to manage quotes and orders. It also enables companies to analyze, report, and optimize their packaging portfolio to ensure compliance with EU regulations, labeling requirements, and country-specific Extended Producer Responsibility (EPR) reporting. Circulate works with a network of reputable European suppliers to ensure that all products on the platform meet minimum sustainability standards and qualify for the Circulate Sustainability Badge.
Key customers and partnerships
As of February 2024, its customers included Schneider Electric, Mantle, University of Amsterdam, and Worthmore.
Funding and financials
In September 2021, the company raised SEK 13 million (~USD 1.3 million) in a funding round led by investors, including J12 Ventures, Antler and Susanna Campbell to accelerate the development of the Circulate platform, enhance its features, and expand its services.
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