Vivo is an online fitness startup that focuses on at-home strength training programs scientifically designed for older adults (55+). The programs are live-streamed, personalized, and conducted in small groups by certified fitness professionals (on a contractual basis). Studies done by the company in partnership with Duke and Emory universities reported that after 2 months, Vivo members had an average increase of lower body strength by 27%; an increase in upper body strength by 22%; and an increase in endurance by 25%.
Key customers and partnerships
As of November 2021, the platform is reported to have served ~125 customers with a monthly customer retention rate of 98% and is priced at USD 159 per month (per user).
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