Tyson 2.0

Tyson 2.0 is a premium cannabis brand co-founded by legendary boxer and entrepreneur Mike Tyson. The company's mission is to produce innovative, high-quality cannabis products known for their purity, precision, and wide accessibility. Tyson 2.0 offers a comprehensive range of products, including full-spectrum cannabis flower, concentrates, edibles, and consumables. The brand's product lineup features proprietary strains like the Toad line, known for their trippy effects and unique terpene profiles.

One of Tyson 2.0's standout offerings is its Mike Bites edibles, ear-shaped gummies inspired by Tyson's infamous bout with Evander Holyfield. The brand has also introduced Holy Ears gummies, a collaboration with Holyfield himself. Tyson 2.0 prioritizes indoor and greenhouse cultivation methods to ensure consistent quality and potency across its flower varieties.

In October 2021, Tyson 2.0 partnered with Columbia Care, one of the largest cannabis cultivators and distributors in the US, to expand its nationwide footprint. As of July 2022, Tyson 2.0 products were available in 20 states, including Arizona, Maryland, Ohio, and Pennsylvania. The brand has also launched in Alaska in November 2022 and entered into a partnership with PHCANN International in April 2024 to cultivate, manufacture, and distribute its products in Germany and the UK.

Key customers and partnerships

Tyson 2.0 has established partnerships with various multi-state operators (MSOs) and dispensary networks to facilitate its nationwide distribution. The brand's partnership with Columbia Care has been instrumental in expanding its presence across multiple legal cannabis markets.

In March 2022, Tyson 2.0 products became available in Delaware, Illinois, and Washington D.C., through Columbia Care's retail network. In Illinois, the brand partnered with Zen Leaf, Windy City, Ascend, Medmen, Cresco, and Green Thumb Industries.

Additionally, Tyson 2.0 acquired a majority stake in Ric Flair Drip Inc. in March 2022, allowing the company to market Ric Flair-themed cannabis products to the wrestling legend's fanbase.