iTRACE Technologies

iTRACE Technologies specializes in supply chain security solutions, particularly anti-counterfeiting and anti-diversion technologies. Its key offering, iTRACE 2DMI, uses patented marking technology that can be applied to nearly any material, including product labels, packaging, apparel tags, and even small components like screw heads and rivets. This technology supports integration with blockchain, enhancing traceability and security across different industries​.

The company’s solutions provide enhanced security features, including encryption and proprietary methods that prevent duplication and ensure the integrity of the marking. These solutions ensure a chain of custody for products, significantly benefiting manufacturers by preserving brand integrity and reducing financial losses due to counterfeit goods.

Key customers and partnerships

iTRACE's technologies serve a broad spectrum of industries grappling with counterfeiting and unauthorized distribution, such as pharmaceuticals, consumer and luxury goods, wine and bottling, and industrial manufacturing. Its clientele includes companies like Honeywell, Rolls-Royce, and Lumenera.

In February 2022, the company partnered with Leuze to integrate iTRACE's 2DMI technology with Leuze's DCR 200i Camera Based Code Reader for blockchain registration and authentication. This collaboration aimed to improve supply chain security and combating counterfeiting and gray market activities. In December 2021, the company also partnered with MASS Group, a provider of a broad range of asset and quality management solutions, to 1) tackle counterfeit and gray market issues likely affecting global brands, 2) integrate iTRACE's 2DMI technology into MASS Group's web-based solution suite, TME, and 3) provide users with improved supply chain security, preventing counterfeit, production overflow, and warranty scams by offering complete visibility of production and distribution processes.