SiteMinder

SiteMinder offers a collection of integrated software products to hotels and accommodation providers globally, utilizing API integrations to connect a hotel's management and reservation systems to distribution channels. The platform offers solutions for selling, marketing, managing, and growing a hotel business under one platform. The company is headquartered in Australia, with a global presence in the APAC, Europe, and the Americas, employing staff in more than 20 countries across six sales hubs and seven offices. 

The company’s solutions include a channel manager to manage room information and distribute it to more than 425 channels, a booking engine for direct reservations, an all-in-one solution for vacation rentals and small hotels, multi-property management for enterprise properties, and a global distribution system to connect hotels, accommodation providers, and other travel industry service providers with corporate travel agents. The platform also offers Demand Plus to generate bookings through metasearch, a Hotel Website Builder, integrated payment solution, and real-time insights into booking performance and pricing across channels.

The company operates on a subscription-based revenue business model, with clients paying a periodic recurring fee to access the platform's products. Additional revenue is generated from transactions through fees based on a percentage or fixed rate per transaction, or reservation for the transaction products.In September 2024 , SiteMinder launched Dynamic Revenue Plus, a revenue management solution for hotels. Initially available in Australia and New Zealand, the company plans to offer the technology globally by 2025.

SiteMinder has also acquired two companies: GuestJoy in August 2022 to expand its hotel commerce offering by automating guest communication and driving upsell revenues, and Globekey in 2015 to increase its presence in Indonesia and Thailand.

SiteMinder debuted on the ASX in an oversubscribed IPO of AUD 627 million (~USD 460 million) in November 2021, valuing the company at AUD 1.4 billion (~USD 1 billion).

In FY2022, SiteMinder generated revenue of AUD 116 million (~USD 84 million), reflecting YoY growth of 15%, while subscription properties grew 7% YoY to 34,700. The company reported an improved net loss of AUD 110 million (~80 million) in FY2022, compared to AUD 121 million (~USD 90 million) in FY2021. 

Key customers and partnerships

As of February 2023, it served 34,000 customers across 150 countries. Its clients include significant travel and hospitality firms such as Hotel Tonight, Restel Hotel Group, Priceline, Jovago, Puri Resorts, and Compass Hospitality. SiteMinder’s partners include firms such as Airbnb, AOTGroup, CBS Travel Asia, IBC Hotels, Mitchell Corp, RateManager, and Duetto Edge RMS.