Pinktada offers a platform for hotel bookings across Hawaii, Mexico, New York, Miami, San Francisco, and the Dominican Republic. Hotels join Pinktada and list rooms only available through the platform. Pinktada creates custom content for the hotel, including an immersive 3D tour of the hotel and rooms for sale. The hotel lists its upcoming room inventory, which travellers can purchase as Room Night Tokens (RNTs). Once an RNT is purchased, it functions like a ticket and can be used for a specific room on a specific night, or it can be sold or swapped on the Pinktada marketplace. If a traveller needs to cancel their plans, they can sell their RNTs at a discounted market price. If they want to change their plans, they can swap the RNTs for different dates, rooms, or hotels, paying only the difference in market value. Pinktada generates revenue through commissions charged on the primary and secondary markets. The company witnessed a 40x increase in its members between March and November 2022.
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