PickGuru is a social betting platform that offers gamified sports prediction experiences to drive customer engagement, acquisition, and monetization. Their platform features a range of daily and weekly prediction games for sports such as football, golf, and others. PickGuru's technology supports the entire customer lifecycle, from acquiring new users through low-touch games to retaining and re-engaging existing customers with live leagues and social sharing functionalities.
A key differentiator of PickGuru's platform is its built-in capabilities for odds integration, ad integration, and bet slips, allowing businesses to further commercialize their offerings. In January 2022, PickGuru launched in the UK and introduced the UltimateGuru game, a USD 1.36 million jackpot prediction game for 12 major sporting events of 2022, including the FIFA World Cup, Premier League, and others.
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