MissionOG partners with high-growth businesses that have proven models in segments where we have had success as operators and investors, including financial services and payments, data platforms, and software.  To help accelerate our partner companies, we invest financial capital and leverage a broad network of industry experts.  Headquartered in Philadelphia, MissionOG is led by a team that has effectively built and scaled companies through their various stages of growth to successful acquisitions.

MissionOG

FINTOP Capital seeks B2B SaaS companies in the FinTech space. Target companies have a proven product in the market, real revenues, and are helmed by veterans of the industries they're looking to shape. The firm was founded in 2016 and is headquartered in Nashville, Tennessee.

FINTOP Capital

Compound is a venture capital firm that invests in bleeding-edge technology built by outliers. They have partnered with elite operators that understand the intricacies of many different industries and various components of businesses, that help them navigate the complex systems in which each startup lives by removing roadblocks and compounding growth. Compound is based in New York City.

Compound

Checchi Capital Advisers, LLC is a service provider to manage clients family assets.

Checchi Capital Advisers

Dynasty Financial Partners is a provider of wealth management and technology platforms for financial advisory firms. Their service pillars include community, technology finance, investment, capital sourcing, mergers and acquisitions, joint ventures, operations, marketing, compliance, and practice management. The firm caters to consumer products and services, information technology, and financial services sectors.

Dynasty Financial Partners

Flyover Capital is a venture capital firm that invests in early-stage companies funds. We do one thing, and we do it well: We support people who are underestimated for no reason other than doing business in the Flyover region. When we invest, we do it early — and with great conviction. Then we get to work because your success is our success. We're here for you in the good times and especially the bad times, all to ensure you have the resources to be successful.

Flyover Capital

Northwestern Mutual Future Ventures is an investment firm that provides life insurance services. Northwestern Mutual has a 160-year-old track record of industry-leading financial strength, client-centricity and entrepreneurial culture, which has not only enabled but driven us to always innovate for our clients. Plus, we know what it’s like to be a start-up because we have successful entrepreneurs on our team. In 2015, we combined forces with LearnVest through an acquisition that began as a strategic investing partnership.

Northwestern Mutual Future Ventures

Founded in 2018, Fin Capital is a global asset manager focused on full lifecycle investing in B2B Fintech Software companies. Fin Capital is passionate about rolling up its sleeves and partnering with repeat entrepreneurs that have deep financial services experience, differentiated products, and a global mindset. Fin is headquartered in San Francisco, with offices in Los Angeles, London, Miami, and New York. To learn more, visit www.fin.capital.

Fin Capital

Founded in 2012, Sallyport Investments is a single-family office based in Houston, TX. Sallyport provides capital and leadership to companies, with a primary focus in the energy, energy transition, and financial services industries. Sallyport endeavors to be a value-adding partner to the companies in which it invests, working side-by-side with its management teams to create great businesses and long-term value.

Sallyport Investments

VRGL

VRGL provides wealth management firms with institutional-grade analytics and automated data extraction to help them accelerate the client acquisition, proposal management, and retention process (''CAPM & R''). VRGL enables advisors to quickly demonstrate how and why they add value by providing clients with a comprehensive view of their consolidated investment picture. VRGL's technology, founded by institutional wealth management industry pioneers, allows advisors to seamlessly aggregate all client investment data and provides a no-touch analytics package that allows the advisor to contextualize their own investment offerings and advice.

VRGL offers a platform that helps wealth management companies to improve their portfolio analysis, client acquisition and onboarding, proposal management through data analytics, automated investment data extraction, and PDF proposal generation. The platform extracts data such as transactions, market values, gains and losses, and fees from statements and provides a five-pillar portfolio analysis based on performance, risk, diversification, fees, and taxes. The portfolio analysis tool provides a detailed view of current and future portfolios and allows users to score client portfolios more accurately than traditional methods.

Retail investors demanding sophisticated passive investment strategies are looking for an edge.

Retail Trading Infrastructure

Wealth management software provider VRGL secures funding for growth

VRGL offers a platform that helps wealth management companies to improve their portfolio analysis, client acquisition and onboarding, proposal management through data analytics, automated investment data extraction, and PDF proposal generation. The platform extracts data such as transactions, market values, gains and losses, and fees from statements and provides a five-pillar portfolio analysis based on performance, risk, diversification, fees, and taxes. The portfolio analysis tool provides a detailed view of current and future portfolios and allows users to score client portfolios more accurately than traditional methods.Key customers and partnershipsIn November 2023, VRGL <a href="https://sp-edge.com/updates/24468">partnered with Steward Partners Global Advisory Group </a>to increase product reach and support innovation by providing enhanced workflows and client engagement services, such as automated statement extraction and analytics for advisors.Funding and financialsIn August 2022, VRGL raised USD 15 million in <a href="https://sp-edge.com/updates/12753">Series A funding </a>co-led by MissionOG and FINTOP. The company planned to use the funds on upscaling its operational functions, growing its sales and partnership capabilities, and initiating product improvement and marketing plans.

Ellevest is a hybrid investment management platform that specifically targets women, with an algorithm that takes into account gender-specific factors such as career breaks, longer life expectancy, and income differences.Ellevest currently offers services under three categories: Ellevest Essential (at a monthly fee of USD 1), Ellevest Plus (USD 5 per month), and Ellevest Executive (USD 9 per month). All three offerings include portfolio customization, banking services (spending and savings accounts), access to human advisors, and on-demand learning for subjects such as investing, career, and money. Ellevest Plus is more costly because it handles retirement accounts for clients. Meanwhile, Ellevest Executive handles both retirement accounts and investment management for multiple goals. The company also offers private wealth management services for clients who wish to invest USD 1 million or more through the platform. A dedicated advisor will work together with clients to create investment plans to meet their goals.Ellevest reported assets under management (AUM) of USD 1.4 billion as of December 2021, growing 44% during the year.In April 2022, Ellevest raised USD 53 million in Series B <a href="https://sp-edge.com/updates/9622?industryIds=28">funding </a>co-led by BMO and Contour Venture Partners. The company planned to use the funds to expand its product offering and provide personalized coaching.

Ellevest

ComposedPro is a digital investment advisor that handles clients’ investment accounts at their employers (such as employer-sponsored accounts) as well as private investment accounts, focusing on low cost Employer-Coordinated Portfolios. The company oversees USD 25 million in total assets over 181 customer accounts as of the company’s Q2 2020 filing. ComposedPro manages half of the company’s accounts on a discretionary basis, meaning an investment advisor has the discretion to make buy and sell decisions for a client’s account. ComposedPro also has 46 non-discretionary accounts totalling USD 7.9 million in assets. The average investment account size is USD 138,222 placed across exchangeable assets such as exchange-traded funds (ETFs), equities, bonds, and options.

ComposedPro

Guideline provides automated investment management services for employer-sponsored retirement accounts. The services also include plan set-up and administration, enrollment and education, recordkeeping, compliance with Retirement Income Security Act, and reporting.As of July 2023, Guideline had assets under management (AUM) of over USD 9 billion and over 350 employees. The company stated that it is the only provider that does not charge plan participants (i.e. employees) with any fees. Guideline charges the employers with a straightforward pricing of one flat fee per participant, in contrast to the asset-based fee model predominant in the industry (i.e. fee is charged on account balances). The standard service has a base fee of USD 49 per month and an additional USD 8 per participant. The standard service includes unlimited phone/email support to both plan participants and employers. For prime service, access to a dedicated account manager is available at a higher base fee of USD 129 and an additional fee of USD 8 per participant. In addition, the company stated that it has a low mutual fund expense ratio, at 0.08%. It purchases mutual funds from Vanguard and other fund providers.Funding and financialsIn June 2021, Guideline raised USD 200 million in funding led by General Atlantic. The company intends to utilize the funding to broaden its 401(k) offerings and introduce new retirement plan solutions.

Guideline

Based in Plano, Texas, AssetBuilder is a robo-advisory company that develops investment portfolios based on the Fama/French school of thought, using low-cost active index funds. It has Dimensional Fund Advisors (the eighth largest fund company in the world as of September 2019) as its funding partner. Human advisors are available to provide investing guidance. As of April 2019, the firm’s assets under management (AUM) amounted to USD 765.9 million. The firm’s business model relies on a fee-only structure, meaning a customer solely pays AssetBuilder to create and manage investments (the company does not receive product-specific commission). The minimum investment for AssetBuilder is USD 50,000 with an asset management fee ranging from 0.24% to 0.45%; the higher the investment, the lower the fee. Though the firm does not have a setup fee, it requires a custodial cost for setting up a portfolio of USD 11.95 per trade for each recommended mutual fund. Most of the platform’s portfolios require about 11 to 14 mutual funds, costing about USD 131.45 to USD 167.30 to open an account.

AssetBuilder

Based in Canada, Smart Money Invest provides portfolio management services to individual clients, advisors, and employers (such as group saving plans for retirement). Human advisors are available to serve individual investors.The company provides financial tools to develop a long-term financial strategy by calculating net worth, setting a budget, managing investment accounts, and planning for retirement.

Smart Money Invest

Robo advisory startups that offer automated investment services directly to individuals solely via digital platforms.

Robo advisory startups that offer automated investment services to individuals via both digital platforms and human financial advisors.

Provide solutions for financial advisors/asset managers to automate wealth management and administration functions.

Robo advisory startups that offer automated investment services to businesses via both digital platforms and human financial advisors.

Provides solutions for financial institutions to set up their own robo-advisory function and offer services to clients.

Startups that offer online platforms for investors to trade various securities such as stocks, ETFs, and options directly via the platform

Operates a B2B SaaS model to support financial institution in offering various investment related services

Leverages AI/ML to automate allocation and management of investment funds to cater to retail investors

PROMINENT_CATEGORY

The investment data analytics and extraction platform, VRGL, has announced a partnership with Steward Partners Global Advisory Group. This collaboration aims to expand the product's reach and support innovation by offering improved workflows and client engagement services. These services include automated statement extraction and analytics specifically designed for financial advisors.

VRGL

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