Ten Percent Happier is a guided meditation app which helps users without prior meditation knowledge get started with the help of trained experts. In addition to meditation, Ten Percent Happier also offers stress management and sleep programs. The app is based on the book, “10% Happier”, a New York Times best seller written by Dan Harris based on his experience in overcoming cocaine addiction and panic attacks through meditation.
As of September 2024, membership was priced at USD 8.33 per month, billed annually at USD 99.99. A subscription offers over 500 guided meditations on topics ranging from anxiety to mindfulness as well as bite sized lessons to suit busy schedules, a progress tracker, podcasts, offline listening capabilities, access to personal coaches, and a meditation timer with daily reminders.
Key customers and partnerships
Ten Percent Happier caters to a diverse user base, including individuals new to meditation as well as experienced practitioners seeking to improve their mental well-being through practical and scientifically backed meditation techniques.
In November 2024, the company partnered with Mindbloom to launch "Continuous Transformation," which combines ketamine therapy with mindfulness practices. Through the partnership, Mindbloom clients gained free access to Happier's 500+ guided meditations from 60+ teachers, while Happier users recieved discounted access to Mindbloom's programs, including 12 pathways for various mental health challenges.
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