Bluebird

Bluebird is a sustainability software company focused on decarbonizing the consumer product industry by measuring the sustainability of a product through its carbon footprint and waste footprint. Bluebird’s impact measurement feature then presents the carbon impact of brands. This feature enables brands to model different options for lowering their emissions. Bluebird also provides rapid LCAs (life cycle assessments) to boost customer site engagement for climate programs.

To measure the carbon footprint, Bluebird software analyses the materials, manufacturing, transportation, and packaging elements of a product, as per the Greenhouse Gas Protocol. Then the company directly connects with customers’ vendors to validate the information.

To measure the waste footprint, the company tracks the recyclability and degradability of the product and packaging throughout the supply chain. Bluebird’s AI-driven component detection generates insights and recycling instructions. The company uses the How2Recycle framework to measure recyclability.

In April 2024, Bluebird was acquired by rePurpose Global, a plastic action platform, to expand its capabilities beyond beauty, wellness, and personal care into the home care, food and beverage, and apparel industries.

Key customers and partnerships

Bluebird’s customers include Versed, which uses Bluebird's Shopify plugins and sustainability claims to provide emissions transparency to customers, and Experiment Beauty, which uses the platform to compare the carbon footprint of packaging.

In January 2023, the company partnered with Patch to provide sustainable product design and marketing for health and beauty brands. As of June 2024, the company had supported over 100 companies spanning beauty, personal care, wellness and supplements.

Funding and financials

In March 2023, Bluebird raised an undisclosed amount in a pre-seed round led by Plug and Play Ventures.