InsideTracker

InsideTracker is a personalized health analytics company that tracks key biochemical and physiological markers as they change over time and determines optimal zones for each user. It then provides science-driven lifestyle and nutrition interventions that allow users to optimize their markers and, thereby, improve vitality and performance and extend life. Its biological age calculator, InnerAge 2.0, uses data from blood biomarkers most closely associated with aging and, using ML, calculates the user's inner age and provides them with specific actions to lower it.

The company claims that the expert, automated engine SegterraR that drives the InsideTracker platform is continually reevaluated and refined using relevant information from current scientific literature and deep bioinformatic analysis to enable their automated algorithmic engine. 

InsideTracker’s SegterraX algorithm is able to generate a wide range of potential nutrition, supplement, fitness, and lifestyle interventions customized to each individual user by integrating the full range of user inputs (biochemistry, demographics, profile, habits, genetics) with rules developed by scientists based on their analysis of over 2,500 peer-reviewed scientific publications, a demographic database of over 180,000 healthy individuals, a database of over 8,000 unique foods, and the 200+ combined years of scientific experience.

The company has four main packages on offer with different features ranging from USD 699 to USD 2681. These encompass blood draws, blood tests, biomarker tests, InnerAge 2.0 calculations depending on the package selected.

Key customers and partnerships

Several fitness industry players, such as OPEX Fitness, Dynacare, Athletic lab etc., have partnered with InsideTracker to enhance the service they provide to their client base. The partnership with OPEX that was entered in March 2022 included full integration of InsideTracker recommendations within their CoachRX app and the launch of educational resources for coaches on the LearnRX streaming content platform. Dynacare has collaborated with Inside Tracker since June 2022 to obtain patient-directed blood testing, expert analysis, and science-backed, actionable insights to Canadian consumers through the Dynacare Plus App. 

Funding and financials

In September 2022, the company raised USD 15 million in a Series B funding round led by PeakBridge. The company expected to use the funds to enhance research and development efforts, expand marketing, and support operations.