NG.CASH is a Brazilian fintech that provides a digital wallet app targeted toward young people aged 10 to 24, known as Gen-Z. Launched in February 2021, the app offers services such as instant payments, cell phone top-ups, transfers, online shopping with discounts, and a prepaid Mastercard for online purchases. As of August 2022, NG.CASH had acquired 900,000 users.
The company's revenue model is based on card interchange fees, ticketing, and commissions on products offered through the app. NG.CASH aims to empower Gen-Z by providing financial independence and education. The app features personalization options, financial education videos, a marketplace with exclusive discounts, mobile recharges, and cryptocurrency investment capabilities.
In September 2023, NG.CASH prepared to launch Pix, Brazil's instant payment system, with a campaign tailored for Gen-Z. The company believes this tech-savvy generation desires agility, making them ideal for adopting Pix. NG.CASH partners with Pismo, a cloud-native banking platform, to securely scale its operations and expand its product offerings.
In January 2023, NG.CASH surpassed 1 million accounts and launched a new credit card for Gen-Z, operating with its own payment institution license. The app, rated 4.7 stars on the App Store, also offers Pix, game recharges, bill payments, and a scheduled allowance feature.
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