ShotTracker

ShotTracker is a revolutionary sensor-based technology that provides real-time statistics and analytics for basketball teams, broadcasters, and fans. Developed by Data Driven Sports (DDSports), ShotTracker utilizes sensors installed in arenas, on players' jerseys, and inside the basketball itself to capture rich performance data. The system tracks over 70 unique statistics, including advanced metrics like lineup efficiency, ball movement, and screen types with outcomes, with sub-second latency.

ShotTracker's sensors map the court in 3D, allowing for precise shot location tracking and advanced shot analytics. The technology assigns shots to one of 23 designated zones around the basket, providing detailed insights into a team's scoring efficiency from different areas of the court. This data is processed through a proprietary algorithm and made available to coaches, players, and broadcasters through a custom app, enabling real-time strategic adjustments and player development conversations.

In addition to its statistical capabilities, ShotTracker has integrated video analysis tools, allowing coaches to review plays and reinforce teachings with visual aids. The technology has been adopted by several NCAA Division I conferences, including the Big 12, where it is mandated for use during conference games.

ShotTracker's products are designed to enhance the game experience for teams, broadcasters, and fans alike. The company has developed automated visualization tools that bring ShotTracker data to life in dynamic graphics for broadcast, digital, and in-venue signage. It has also partnered with companies like Catapult to combine performance and tactical analytics, providing a comprehensive view of athlete development and physical output.

Key customers and partnerships

ShotTracker has established partnerships with several prominent sports organizations and equipment manufacturers. In the college basketball realm, it has secured agreements with major conferences like the Big 12, where its technology is integrated into arenas and used during conference games. ESPN has also partnered with ShotTracker to incorporate its advanced analytics into linear and digital broadcasts, enhancing fan engagement and storytelling.

On the equipment side, ShotTracker collaborates with brands such as Nike, Adidas, Under Armour, Spalding, and Wilson to ensure seamless integration of its sensors into basketballs and player jerseys.

The company has also forged strategic alliances with companies like Catapult, a leader in sports performance technology, to combine performance and tactical analytics into a single workflow. This integration provides coaches and analysts with a holistic view of player development and performance data.