Acustom Apparel

Acustom Apparel specializes in custom menswear using advanced 3D body scanning technology. The company's proprietary Digital Bespoke process employs 14 depth sensors to capture over 200,000 data points of measurements in just seven seconds, creating precise mathematical models of customers' bodies. These measurements are then processed through their algorithmic system to generate custom patterns for garments. The company's product line includes suits, shirts, jeans, chinos, blazers, and winter coats, focusing on delivering personalized fit and style options. Their denim is sourced from Cone Mills in North Carolina, maintaining high-quality standards while offering custom-made jeans at USD 225, significantly lower than traditional bespoke prices. The business model combines traditional tailoring expertise with modern technology, allowing customers to design multiple items in approximately 15 minutes. To streamline the repeat purchase process, Acustom Apparel developed a Cut Club program where prices are reduced for subsequent orders once a customer's fit is established.

The company operated a retail location in New York's SoHo district, where customers could browse through physical products rather than fabric swatches, making the customization process more tangible and accessible. The store design integrated both traditional elements and modern technology, centered around their 3D scanner. In early September 2015, the company was sold to enable the brand's continuation.