Bend Health is a provider of virtual therapy for children and young adults. The company provides support for subacute issues such as stress, sibling rivalry, technology addiction, anxiety, and depression, along with severe mental illness, including obsessive-compulsive disorder, trauma, and co-occurring substance use. The platform provides video consultations, text communication, and educational content for children, teens, and caregivers. The company's care teams use measurement-based care and AI technology to track patient progress and tailor interventions.
As of June 2023, Bend Health offered three plans: 1) coaching, 2) coaching and therapy, and 3) coaching, therapy, and medication, charging users USD 199.99, USD 399.99, and USD 549.99 per month respectively.
Key customers and partnerships
Bend Health operates on D2C and B2B2C models, where the company works directly with families while also partnering with healthcare providers, employers, and health plans to treat families, potentially covering over 250 million lives across various states (October 2023).
In March 2023, the company partnered with UnitedHealthcare and Magellan Health’s California entity to expand its geographical footprint across the US. The company has also partnered with other health plans, such as Aetna, Ambetter, Blue Cross Blue Shield, CareSource, Cigna, Molina, MultiPlan, Optum Behavioral Health, and Surest.
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