WebPurify

WebPurify is a content moderation service company that combines artificial intelligence and human moderators to keep brands and online communities safe. Founded in 2006, WebPurify offers a range of solutions from plug-and-play to custom enterprise moderation for businesses of all sizes. The company's core services include text, image, and video moderation, as well as profanity filtering. WebPurify utilizes AI to flag NSFW content before it is posted, while questionable content is reviewed by human moderators within minutes.

In March 2022, WebPurify launched a dedicated Virtual Reality (VR)/Augmented Reality (AR) Live Team Moderation Studio to address the growing need for moderation in virtual worlds and the metaverse. This specialized team focuses exclusively on VR/AR moderation, employing dedicated physical spaces with VR headsets, controllers, and haptic suits for moderation-through-play. The company has developed new protocols and techniques specific to VR/AR moderation, including de-escalation of bad behavior and collaboration with authorities when necessary.

WebPurify's approach to content moderation emphasizes the importance of human moderator wellness, offering regular breaks and vacation time to minimize prolonged exposure to potentially disturbing content. The company also partners with mental health professionals familiar with the stresses of content moderation to support their team.