Woonda

Wonnda is a Berlin-based digital platform that connects brands, including startups, influencers, and online retailers, with European contract manufacturers and suppliers of consumer goods. Launched in January 2022, the company aims to streamline the process of bringing new products to market by facilitating collaboration and communication among all stakeholders involved in product development and manufacturing.

Wonnda's platform serves as a central hub where brands can access a curated network of over 100 European manufacturers and suppliers across various categories such as cosmetics, supplements, fashion accessories, pet care, home & living, and food & beverage. As of June 2022, the platform offered over 900 customizable white-label and private-label products, with plans to expand to more than 1,000 products.

The company's business model revolves around enabling brands to launch new products efficiently and transparently. Through Wonnda, brands gain access to suppliers that adhere to industry certifications like Good Manufacturing Practices (GMP) and Ecocert, ensuring quality and sustainability standards are met. Additionally, brands can track the production process, order samples, and customize products for private label offerings.

Wonnda promotes the production of sustainable consumer goods by partnering with manufacturers capable of environmentally conscious manufacturing practices. In March 2022, the startup secured a small business angel investment round from its network and industry experts.