Digital humans are AI-powered virtual beings designed to interact with people in a lifelike manner. They combine advanced computer graphics, artificial intelligence, natural language processing, and other technologies to create humanlike faces and personalities for chatbots and digital interfaces. Digital humans can engage in real-time conversations, recognize and respond to emotions, and provide personalized interactions at scale. They are being deployed across industries for applications like customer service, sales, training, healthcare, and entertainment.
Companies like Soul Machines, UneeQ, and Sum Vivas are at the forefront of developing digital human technology. Soul Machines has created over 50 digital humans for organizations worldwide, with one client reporting a 4.5x increase in sales conversion rates after implementing a digital sales assistant. The technology allows digital humans to be customized in appearance, personality, knowledge, and capabilities to suit specific brand and use case requirements. They can operate across channels including websites, mobile apps, kiosks, and social media.
Digital humans leverage AI to engage in open-ended conversations, answer questions, provide product recommendations, and assist with tasks. Unlike traditional chatbots, they use facial expressions, gestures, and emotional intelligence to create more natural interactions. The underlying AI allows them to learn and improve over time. While not able to fully replicate human cognition, digital humans can handle increasingly complex interactions in areas like customer support, sales, and training.
Key customers and partnerships
Major companies across industries are adopting digital human technology. EY uses digital doubles of its partners to create multilingual video presentations. WPP employs the technology for internal corporate communications. Arab Banking Corporation deployed "Fatema" as an AI-enabled customer service agent and social media presence. The University of Southern California is researching digital patients to train medical students. Zoom is developing a digital assistant named Zoey to participate in video meetings. Fashion retailer ZOZOtown uses digital humans as virtual models and customer service agents. Digital Fashion Week named the digital human "Dex" as its official brand ambassador in 2023 after it performed at events in New York, Paris and London.
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