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Direct Digital Holdings

Marketing Automation
Product stageSegments
Growth
?
AdTech
?

Formed in 2018, Direct Digital Holdings provides both a demand-side ad platform (DSP) and a supply-side ad platform (SSP). The firm was created via a series of acquisitions over 2018–2020, namely 1) Colossus Media (SSP), 2) Huddled Masses (performance marketing platform), and 3) Orange 142 (DSP). The firm specializes in providing programmatic ad content for small and medium-scale businesses (SMBs) and claims to have a 90% client retention rate. As of September 2021, the firm had around 56,000 clients including cPanel, Omicom Media Group, and MediaMath.

The firm specializes in display-based media, which is a fast-growing segment within the programmatic ad space, with ~60% of the firm’s ad inventory consisting of video, connected TV (CTV), and over the top (OTT) display ads. The firm claims that its ad inventory generates more than 60 billion customer impressions per month.

The firm planned to go public on the Nasdaq in February 2022 and raise up to ~USD 22.6 million at an estimated valuation of ~USD 109 million.

The firm had also recorded revenue and net income of USD 25.2 million and ~USD 645,000 respectively, for the nine months, as of September 2021. The firm expected revenue between USD 37.6 million and USD 38.6 million for 2021.

Marketing Automation

Marketing Automation

Key stats
Featured companies
156
Total funding (USD)
17.9 Bn
Total addressable market (USD)
337.0 Bn
Key competitors
 
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Product Overview
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Product Metrics
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Company profile
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Company Brief


HQ location:
Houston, TX Houston TX USA
Founded year:
2018
Employees:
51-100
Funding data are powered by Crunchbase
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