Olly's Snacks

Olly's is a London-based snack brand that offers a range of innovative and healthier snack options. Founded by Olly Hiscocks, the company initially focused on rejuvenating the olive market with new flavors and unpasteurized olive pouches. Over time, Olly's expanded its product line to include nut mixes, pretzel thins, and chocolate-covered pretzel thins. The company emphasizes taste experience while maintaining a focus on health-conscious snacking. Olly's products are designed to be lower in calories, fat, and sugar compared to traditional snack options like crisps. For instance, the company claims that its Pretzel Thins contain up to 600% less fat than a packet of crisps. As of July 2022, Olly's was selling approximately 1,000 packs of snacks per day. The company has achieved over GBP 4 million in historical revenue and reported profitability in May and July 2022. In early 2021, the brand transitioned from "Olly's Olives" to simply "Olly's" to reflect its broader range of snack offerings. Olly's recently moved into its own production facility, which has resulted in decreased production costs and increased supply capabilities.

Key customers and partnerships

Olly's snacks are available in 16 countries with over 10,000 stocking points across retail, travel, hospitality, and online channels. The company has secured listings with major UK retailers including Waitrose, Sainsbury's, Co-op, Morrisons, Whole Foods, Tesco, Asda, and Holland & Barrett. In the travel sector, Olly's products are available on EasyJet and Ryanair flights, as well as in WHSmith and Boots stores. The brand has also expanded its presence internationally, launching in 15 new markets outside the UK. Olly's has partnered with the charity One Feeds Two, through which it has donated over 20,000 school meals to underprivileged children worldwide as of July 2023.