Olly's Snacks

Olly's is a London-based snack brand that offers a range of healthy snack options. The company initially focused on rejuvenating the olive market with new flavors and unpasteurized olive pouches. Over time, Olly's expanded its product line to include nut mixes, pretzel thins, and chocolate-covered pretzel thins. In early 2021, the brand transitioned from "Olly's Olives" to "Olly's" to reflect its broader range of snack offerings.

The company emphasizes taste experience while maintaining a focus on health-conscious snacking. Olly's products are claimed to be lower in calories, fat, and sugar than traditional snack options like crisps. For instance, the company claims its Pretzel Thins contain up to 600% less fat than a packet of crisps. 

Olly's sold ~1,000 packs of snacks per day to over 4.5 million people in 2022. In August 2020, Olly’s announced its plans to expand its distribution across the US, Australia, and the Middle East. The company then moved into its own production facility in 2022, which decreased production costs and increased supply capabilities.

Key customers and partnerships

As of October 2024, Olly's snacks were available in 16 countries with over 10,000 stocking points across retail, travel, hospitality, and online channels. The brand expanded its presence internationally, launching in 15 new overseas markets outside the UK. 

The company secured listings with major UK retailers including Waitrose, Sainsbury's, Co-op, Morrisons, Whole Foods, Tesco, Asda, and Holland & Barrett. In the travel sector, Olly's products are available on EasyJet and Ryanair flights, as well as in WHSmith and Boots stores. 

Olly's also partnered with the charity One Feeds Two, through which it donated over 20,000 school meals to underprivileged children worldwide as of 2024.