Tundra Esports

Headquartered in the UK, Tundra was formed in 2019 and fields teams in various esports titles, including Dota 2 (entered in early 2021), Fortnite, FIFA, and Rocket League. Notably, the partnership with Paris Saint-Germain led to the creation of PSG Tundra. 

Its notable achievements include winning the Dota 2 International (2022), the European Championship in Fortnite, and the FIFA ePremier League. In 2022, on the back of the team's Dota 2 title win, the company's followers doubled from 1.6 million to 3.2 million, monthly impressions rose from 5 million to 10 million, and video views saw a 200% surge. Leveraging esports broadcasts, the team secured 1.25 billion brand impressions. 

Additionally, Tundra has managed to draw in talent from the sports industry to promote its brand, including football defender Virgil Van Dijk, as well as notable figures from the music and media sectors. Among them are British MC and rapper P Money as well as British esports streamers Archie, HoxieLoxie, and Jorhdy's. In February 2023, Tundra Esports launched “Story Mode,” a creative studio that specializes in youth-culture-driven content, aiming to create content better focused on the company’s clientele.

As of July 2023, Tundra earned ~USD 9.8 million across participation in 48 tournaments, having been the most successful esports team in terms of prize money in 2022 (~USD 8.5 million).

Key customers and partnerships

Partnerships include those with

1) Streaming management company Streamcoi to automate dedicated campaign launches and real-time report access for its streams ( July 2023 ).

2) Sports betting provider Winline, which saw Winline’s logo featured prominently on Tundras Dota 2 team jerseys and in-game flags, alongside additional brand collaborations (May 2023).

3) PSG Esports to launch the PSG Tundra Rocket League team (May 2023). 

Streamcoi has recently joined the list of partners associated with the organization. This roster already includes entities such as PSG Esports and the sports betting operator Winline, among others. 

4) Betting platform 1xBET to become a sponsor of Tundra Esports for a three-year period (August 2022).