HockeyStack is a B2B analytics and attribution platform that helps teams track data across campaigns, website, and CRM to measure marketing ROI, view account-based intent signals, and improve budget allocation. The company claims to provide rapid implementation process and customizable dashboards. HockeyStack offers features like self-reported attribution, funnels, surveys, and LinkedIn impression tracking.
HockeyStack was founded in San Francisco and has raised USD 2.7 million in seed funding from investors like General Catalyst, Y Combinator, and others.
Key customers and partnerships
HockeyStack has over 50 B2B customers including ActiveCampaign, Cognism, and Whatfix.
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